Marketing Assigment 01 05 2015 v2
Prepared by: Pervez Iqbal
Table of contents:
Contents
1.0 Introduction: 3
1.1 Aim of assignment. 3
1.2 Products necessity in local market. 3
1.3 Features and characteristics. 4
2.0 Marketing strategies. 4
2.1 Proactive marketing. 5
2.2 Promotional strategy. 5
3.0 Brand positioning and market share. 6
3.1 Product Positioning Map 6
3.2 SERVQUAL Attributes 6
3.3 Market Challenges 7
3.4 SWOT analysis 7
4.0 Communications and advertisement 8
5.0 Forecast over the next 5 years 8
6.0 Conclusion. 9
7.0 References 9
1.0 Introduction:
Al Taweel is one of the largest manufacturing companies in Kingdom Of Saudi Arabia which was established 1965 in Jeddah. In early days Al Taweel was involved in manufacturing small home appliance targeting one region of Kingdom Of Saudi Arabia and now in recent years company expand his manufacturing plants to across the four regions of Kingdom Of Saudi Arabia and become one of large home appliance manufacturer in Kingdom Of Saudi Arabia and always been a company that stands ready to improve the quality of people’s everyday life by offering products and information regarding home and life improvement products to its existing and new loyal customers.
There are many local products were used before at home and offices to purify the air pollution and Al Taweel local air cooler was one of those products.
Selected product is new and innovated which recently launched in local consumer market and this product is one of necessity/needed solution for resident to live pure healthy life and to create and maintain clean atmosphere in their houses and offices.
As one of the leaders company in KSA home appliance industry, Al Taweel has proven once again its creativity by introducing a product line “JOYCARE AIR PURIFIER” which employs the mass customization concepts to ensure that each customer’s specific needs are met. So now, the question is why did I choose this product? What is
Table of contents:
Contents
1.0 Introduction: 3
1.1 Aim of assignment. 3
1.2 Products necessity in local market. 3
1.3 Features and characteristics. 4
2.0 Marketing strategies. 4
2.1 Proactive marketing. 5
2.2 Promotional strategy. 5
3.0 Brand positioning and market share. 6
3.1 Product Positioning Map 6
3.2 SERVQUAL Attributes 6
3.3 Market Challenges 7
3.4 SWOT analysis 7
4.0 Communications and advertisement 8
5.0 Forecast over the next 5 years 8
6.0 Conclusion. 9
7.0 References 9
1.0 Introduction:
Al Taweel is one of the largest manufacturing companies in Kingdom Of Saudi Arabia which was established 1965 in Jeddah. In early days Al Taweel was involved in manufacturing small home appliance targeting one region of Kingdom Of Saudi Arabia and now in recent years company expand his manufacturing plants to across the four regions of Kingdom Of Saudi Arabia and become one of large home appliance manufacturer in Kingdom Of Saudi Arabia and always been a company that stands ready to improve the quality of people’s everyday life by offering products and information regarding home and life improvement products to its existing and new loyal customers.
There are many local products were used before at home and offices to purify the air pollution and Al Taweel local air cooler was one of those products.
Selected product is new and innovated which recently launched in local consumer market and this product is one of necessity/needed solution for resident to live pure healthy life and to create and maintain clean atmosphere in their houses and offices.
As one of the leaders company in KSA home appliance industry, Al Taweel has proven once again its creativity by introducing a product line “JOYCARE AIR PURIFIER” which employs the mass customization concepts to ensure that each customer’s specific needs are met. So now, the question is why did I choose this product? What is
References: Promotional strategy Darren Gelder, 2003 Brand positioning and market share Subroto Sengupta, 2005