Marketing Assignment 1
Marketing Management
MKT 500
Week 3
Assignment #1
Marketing Plan of a Healthy Fast Food Company
Table of Content
Marketing Objective………………………………………………………………….3
Identifying Market Segment and Its Explanation………………………………….... 3
The Target Market and Its Explanation……………………………………………… 3
SWOT Analysis……………………………………………………………………….4
Market Position………………………………………………………………………. 6
Recommendations……………………………………………………………………. 7
References…………………………………………………………………………….. 8
The Objective of X’s Healthy Fast Food Restaurant Our number one marketing objective is to reach our target market properly. We want from our target market to make a habit of eating their meals in our restaurants. If we are able to reach them, this will help us to grow at the end of the first year. In addition to this, we have another objective which is to decrease the number of people who are not aware and people who are resisting to not purchase our goods. In this case, we are planning to encourage them to taste our products and take their opinions about them to adjust our goods according to their needs and wants. Stressing our competitive advantage to our target customers is our another goal which makes them loyal to our restaurants.
Identify the marketing segment for the product and explain why this segment was selected. Because we are producing healthy fast foods for different diet programs, mass marketing does not fit our marketing strategy. Therefore we segment the market based on Demographics. For example, if gender is taken into consideration, woman and man should take different amount of calories per day in order to carry on their daily activities. Besides, amount of calories are taken by young people, adults, and elderly people changes as well according to their heights, weights, and activity levels. Therefore when our customers come to our restaurants, they should be able to find a food that best fits their diet in order to be satisfied. Moreover, we also segment the
MKT 500
Week 3
Assignment #1
Marketing Plan of a Healthy Fast Food Company
Table of Content
Marketing Objective………………………………………………………………….3
Identifying Market Segment and Its Explanation………………………………….... 3
The Target Market and Its Explanation……………………………………………… 3
SWOT Analysis……………………………………………………………………….4
Market Position………………………………………………………………………. 6
Recommendations……………………………………………………………………. 7
References…………………………………………………………………………….. 8
The Objective of X’s Healthy Fast Food Restaurant Our number one marketing objective is to reach our target market properly. We want from our target market to make a habit of eating their meals in our restaurants. If we are able to reach them, this will help us to grow at the end of the first year. In addition to this, we have another objective which is to decrease the number of people who are not aware and people who are resisting to not purchase our goods. In this case, we are planning to encourage them to taste our products and take their opinions about them to adjust our goods according to their needs and wants. Stressing our competitive advantage to our target customers is our another goal which makes them loyal to our restaurants.
Identify the marketing segment for the product and explain why this segment was selected. Because we are producing healthy fast foods for different diet programs, mass marketing does not fit our marketing strategy. Therefore we segment the market based on Demographics. For example, if gender is taken into consideration, woman and man should take different amount of calories per day in order to carry on their daily activities. Besides, amount of calories are taken by young people, adults, and elderly people changes as well according to their heights, weights, and activity levels. Therefore when our customers come to our restaurants, they should be able to find a food that best fits their diet in order to be satisfied. Moreover, we also segment the
References: Kotler, P. (1999). Principles of marketing. New Jersey: Prentice Hall Winner, S.R. (2004). Marketing management: New Jersey Pearson Prentice Hall Meyer, J.(2001). Age:2000. US Census Bureau. Retrieved April 8, 2010 from http://www.census.gov/prod/2001pubs/c2kbr01-12.pdf