Marketing assignment
Marketing Assignment
Term Project Phase 1
9/30/2013
Course: Principles of marketing
Instructor: S.M.Saeed
Group Members:
Ali Raza Ismail
Taha Hasan
Syed Sohaib Ali
Engro Foods
Engro Foods is among the biggest and fastest growing conglomerates in Pakistan with a vision to cater to local needs with products conforming to global standards. Engro Foods Limited was officially launched as a fully owned subsidiary of Engro in 2004. Using dairy as a stepping stone to enter into the food business, the Company has established state-of-the-art processing units in Sukkur and Sahiwal, along with an ice cream production facility in Sahiwal.
Top quality brands like Olper’s, Olwell, Tarang, Omore and Owsum have been successfully launched under the helm of Company’s dairy products. To support these brands and their highest standards of quality, Engro Foods has invested heavily in milk processing and milk collection infrastructure.
With an acquisition of Al Safa – a fast growing and established Halal meat brand – Engro Foods is now venturing into North American market starting from Halal Foods category. The new organization, Engro Foods Canada Ltd. with a subsidiary Engro Foods USA, LLC, intends to aggressively grow the business in this market.
Product: OMORÉ Ice Cream
Omore is one of the most famous brands of Pakistan. Omore is the only product that has captured such a vast consumer market in a very little time. The brand OMORÉ has been well established since 2009. OMORÉ has a fully automatic ice cream manufacturing facility, and has a production capacity capable of producing more than 4.5 million liters of dairy ice cream a year. Omoré has become a household name across Pakistan.
Marketing Strategy
Engro Foods are using different strategies at the same time to gain market share and to create sound image of the products and company in the minds of the customers. The company is adopting flowing strategies.
Market Penetration (Olper
Term Project Phase 1
9/30/2013
Course: Principles of marketing
Instructor: S.M.Saeed
Group Members:
Ali Raza Ismail
Taha Hasan
Syed Sohaib Ali
Engro Foods
Engro Foods is among the biggest and fastest growing conglomerates in Pakistan with a vision to cater to local needs with products conforming to global standards. Engro Foods Limited was officially launched as a fully owned subsidiary of Engro in 2004. Using dairy as a stepping stone to enter into the food business, the Company has established state-of-the-art processing units in Sukkur and Sahiwal, along with an ice cream production facility in Sahiwal.
Top quality brands like Olper’s, Olwell, Tarang, Omore and Owsum have been successfully launched under the helm of Company’s dairy products. To support these brands and their highest standards of quality, Engro Foods has invested heavily in milk processing and milk collection infrastructure.
With an acquisition of Al Safa – a fast growing and established Halal meat brand – Engro Foods is now venturing into North American market starting from Halal Foods category. The new organization, Engro Foods Canada Ltd. with a subsidiary Engro Foods USA, LLC, intends to aggressively grow the business in this market.
Product: OMORÉ Ice Cream
Omore is one of the most famous brands of Pakistan. Omore is the only product that has captured such a vast consumer market in a very little time. The brand OMORÉ has been well established since 2009. OMORÉ has a fully automatic ice cream manufacturing facility, and has a production capacity capable of producing more than 4.5 million liters of dairy ice cream a year. Omoré has become a household name across Pakistan.
Marketing Strategy
Engro Foods are using different strategies at the same time to gain market share and to create sound image of the products and company in the minds of the customers. The company is adopting flowing strategies.
Market Penetration (Olper