Marketing Assignment
Table of Contents
1. Introduction 2
2. Sarbec Cosmetics 2
3. Present Situation faced by Sarbec in Italy 3
4. SWOT Analysis 4
5. Competitive position of Sarbec in Italian Cosmetics Market 7
6. Contribution of Sarbec’s existing products/divisions to their standing in market 8
7. Proposed Strategies for 2009 by Sarbec 9
7.1 Analysis of Sarbec’s 2009 proposed strategy using Ansoff’s Matrix 9
8. Suggestions 11
9. Conclusion 11
10. Reference 12
1. Introduction
The following report is focused towards the analysis of the Sarbec Cosmetics Case Study including Market dynamics and the situation faced by the company. A SWOT analysis of the company has been done to recognize and spot the areas which are influencing the company’s business. Based on the proposed strategies by the company for next year, an Ansoff’s Matrix strategy analysis has been done to ascertain and check the feasibility of future market growth.
2. Sarbec Cosmetics
Sarbec Cosmetics was established in the year 1972 in France. It focuses on innovating, producing and selling its products in beauty as well as hygiene segment. With its effective and productive moves over the years, the company has performed well. With zero debt and reinvestment of the profits in new deeds, it created a position amongst top 10 players in the French Cosmetic Market.
With advanced technology and manufacturing amenities, the company’s production is spread across three different areas
1. Cosmetics
2. Perfumes
3. Wet wipes
The Brand portfolio of Sarbec can be generalised under following brands
Corine de Farme
C. de Farme Paris
Institut Phyto
Jacomo
Apart from the above businesses it also deals in Private Label Brands business line and B2B line.
Sarbec Cosmetics also spends valuable amount of its finances across two salient features: 1) Quality Assurance practice – Centralised Quality unit along with separate Quality centres at every site.
2) Investment in Research and Development – 4% contribution from annual
1. Introduction 2
2. Sarbec Cosmetics 2
3. Present Situation faced by Sarbec in Italy 3
4. SWOT Analysis 4
5. Competitive position of Sarbec in Italian Cosmetics Market 7
6. Contribution of Sarbec’s existing products/divisions to their standing in market 8
7. Proposed Strategies for 2009 by Sarbec 9
7.1 Analysis of Sarbec’s 2009 proposed strategy using Ansoff’s Matrix 9
8. Suggestions 11
9. Conclusion 11
10. Reference 12
1. Introduction
The following report is focused towards the analysis of the Sarbec Cosmetics Case Study including Market dynamics and the situation faced by the company. A SWOT analysis of the company has been done to recognize and spot the areas which are influencing the company’s business. Based on the proposed strategies by the company for next year, an Ansoff’s Matrix strategy analysis has been done to ascertain and check the feasibility of future market growth.
2. Sarbec Cosmetics
Sarbec Cosmetics was established in the year 1972 in France. It focuses on innovating, producing and selling its products in beauty as well as hygiene segment. With its effective and productive moves over the years, the company has performed well. With zero debt and reinvestment of the profits in new deeds, it created a position amongst top 10 players in the French Cosmetic Market.
With advanced technology and manufacturing amenities, the company’s production is spread across three different areas
1. Cosmetics
2. Perfumes
3. Wet wipes
The Brand portfolio of Sarbec can be generalised under following brands
Corine de Farme
C. de Farme Paris
Institut Phyto
Jacomo
Apart from the above businesses it also deals in Private Label Brands business line and B2B line.
Sarbec Cosmetics also spends valuable amount of its finances across two salient features: 1) Quality Assurance practice – Centralised Quality unit along with separate Quality centres at every site.
2) Investment in Research and Development – 4% contribution from annual