Marketing Assignment for Fast Food Joint
Executive Summary:
A hypothetical fast food outlet set up by 3 entrepreneurs. As the name suggests, the joint will cater to the ‘quick bite’ / fast-food needs of today’s consumers – predominantly wraps/rolls. Strategically located on BEL road in Bangalore, the company plans to open at least 10 more outlets in the city over the next 2 years through the franchise route.
The restaurant is currently in operations from a year and getting a very good response mainly from the youth of surrounding area as its strategically located near schools and colleges.
Target Group:
Targeting the upwardly mobile consumers, the outlet will cater to the huge number needs of students and corporate in the vicinity. As the youth as well as the corporate and office crowd generally prefer quick snack for lunch or evening time this has been the best preferred place for everybody.
USP:( Unique Selling Preposition)
The outlet while housing a state-of-the-art kitchen will otherwise having an unfinished look. The walls to begin with, will be unpainted. Spray paint cans shall be kept at the outlet, which the consumers can use to paint the walls with graffiti, leaving their “signatures” on the wall. This will make the consumers feel the place is theirs and will become an “adda” of sorts. Mainly targeting the youth the place have been purposefully designed in such a way that the wall have been kept unpainted and every time a group of student who comes to have a bite will be scribbling whatever they want provided its in acceptable manner so as to create a feeling of a youth kind of place “adda”.
Product:
The menu shall initially been a simple of only wraps/rolls. They shall be available in 3 different sizes and also available with option of veg as well as non veg.
- Wrap-it-up: Small size
- Gangsta Wrap: Medium Size
- Rock ‘n’ rolla: Jumbo roll.
Place:
With over 5000 students and over 5 IT companies in the vicinity, BEL road provides the company an ideal platform and
A hypothetical fast food outlet set up by 3 entrepreneurs. As the name suggests, the joint will cater to the ‘quick bite’ / fast-food needs of today’s consumers – predominantly wraps/rolls. Strategically located on BEL road in Bangalore, the company plans to open at least 10 more outlets in the city over the next 2 years through the franchise route.
The restaurant is currently in operations from a year and getting a very good response mainly from the youth of surrounding area as its strategically located near schools and colleges.
Target Group:
Targeting the upwardly mobile consumers, the outlet will cater to the huge number needs of students and corporate in the vicinity. As the youth as well as the corporate and office crowd generally prefer quick snack for lunch or evening time this has been the best preferred place for everybody.
USP:( Unique Selling Preposition)
The outlet while housing a state-of-the-art kitchen will otherwise having an unfinished look. The walls to begin with, will be unpainted. Spray paint cans shall be kept at the outlet, which the consumers can use to paint the walls with graffiti, leaving their “signatures” on the wall. This will make the consumers feel the place is theirs and will become an “adda” of sorts. Mainly targeting the youth the place have been purposefully designed in such a way that the wall have been kept unpainted and every time a group of student who comes to have a bite will be scribbling whatever they want provided its in acceptable manner so as to create a feeling of a youth kind of place “adda”.
Product:
The menu shall initially been a simple of only wraps/rolls. They shall be available in 3 different sizes and also available with option of veg as well as non veg.
- Wrap-it-up: Small size
- Gangsta Wrap: Medium Size
- Rock ‘n’ rolla: Jumbo roll.
Place:
With over 5000 students and over 5 IT companies in the vicinity, BEL road provides the company an ideal platform and