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Marketing Assignment on Apple

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Marketing Assignment on Apple
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Task B

24 – 11 – 11 By Ayesh Goburdhun A. Define your product

The product chosen for this assignment will be a laptop, the Macbook Pro by Apple. The product is a personal computer that can be used for communicating with people or whoever, working on different kinds of software, listening to music and mostly to go on the Internet with the rising of the social networking websites. Apple Computers Inc. is an American multinational corporation, who was established in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Steve Jobs, the Chairman and CEO of Apple is one of the world’s most successful businessmen today, his management style and his charisma brought the firm from a starting company to a global force to be reckoned with. Apple Computers Inc. designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. To describe further the product, we have to answer to the question: What is the consumer really buying ? The Macbook pro is based on superior quality materials that will allow faster actions and will permit the entertainment of its users over time without being bored and can be classified as a premium category of products that are not easily affordable. The Macbook Pro is based on the newest technologies on the market; it offers the best design of any kind of computers or portable engine that are actually called “innovative” on the market. So, we can say that the Macbook Pro offers great satisfactions to its customers and further, it is composed of usefull softwares that are already integrated and very powerful. The Macintosh comes with the latest brand of Operating System that the company developped in the past decades to improve the pleasure of the users, so that they woudn’t be outdated. Moreover, the Laptop is
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