Marketing Audit
1. Marketing environment audit :
Macro : economic GDP Nominal: $1.449 trillion (2014),
GDP growth 2.1% (2012)
GDP per capita $32,020 (PPP, 2012) inflation (CPI) 1.1%, Jan 2014
Unemployment 3% demographic Population 50.95 million (South Korea) (2012), Population Increase Rate 0.45% (2012), Median Age 38.9 years (2012)lifestyles : Nighttime marketing is designed to meet the changing needs of our customers.
People are much busier now, and they need products and services at all hours. political Tax levels : 10% of sales account. (under 10000 dollars of business decelerate sales rate but do not pay the value added tax) technological Internet users, smartphone users are more than 80% in Korea
Task : competitors Individual online clothing retailer including bloggers and community site. About 20000 online shopping malls are existing at the moment, 2000 online shops are appearing in every month and 98% of them shut down within six months. Currently Stylenanda has the biggest market share among their competitors. Market
Market size: 48 trillion won in 2012 , online shopping mall industry isn’t simply a passing fad or a boom.
Growth is expected to be steady every year dealers Offering both online shop and offline shop which differentiates the company itself to satisfy both customer who would like to shop online or offline. suppliers Same suppliers in terms of product with other competitors but Stylenanda provide their own design at the same time for being unique among competitors
2. Strategy audit : mission Be confident about their personality and attractiveness vision Constant growth of online shopper, Keeping up with the newest technologies, Following fashion trend goals To keep up with Increasing demand from other asian countries, Stylenanda ultimately aims to being an international fashion and beauty brand/shop by opening additional global websites and offline shops.
And also as providing its own designed products, being a fashion brand not just a online shop.
3.
Macro : economic GDP Nominal: $1.449 trillion (2014),
GDP growth 2.1% (2012)
GDP per capita $32,020 (PPP, 2012) inflation (CPI) 1.1%, Jan 2014
Unemployment 3% demographic Population 50.95 million (South Korea) (2012), Population Increase Rate 0.45% (2012), Median Age 38.9 years (2012)lifestyles : Nighttime marketing is designed to meet the changing needs of our customers.
People are much busier now, and they need products and services at all hours. political Tax levels : 10% of sales account. (under 10000 dollars of business decelerate sales rate but do not pay the value added tax) technological Internet users, smartphone users are more than 80% in Korea
Task : competitors Individual online clothing retailer including bloggers and community site. About 20000 online shopping malls are existing at the moment, 2000 online shops are appearing in every month and 98% of them shut down within six months. Currently Stylenanda has the biggest market share among their competitors. Market
Market size: 48 trillion won in 2012 , online shopping mall industry isn’t simply a passing fad or a boom.
Growth is expected to be steady every year dealers Offering both online shop and offline shop which differentiates the company itself to satisfy both customer who would like to shop online or offline. suppliers Same suppliers in terms of product with other competitors but Stylenanda provide their own design at the same time for being unique among competitors
2. Strategy audit : mission Be confident about their personality and attractiveness vision Constant growth of online shopper, Keeping up with the newest technologies, Following fashion trend goals To keep up with Increasing demand from other asian countries, Stylenanda ultimately aims to being an international fashion and beauty brand/shop by opening additional global websites and offline shops.
And also as providing its own designed products, being a fashion brand not just a online shop.
3.