Marketing Audit and Plans
Makr+
All In One Marketing Audit & Plan [Date]
Created by Simply Digital Marketing
Last reviewed [Date]
Contents 1. Contents 2 2. Glossary 4 3. Executive Summary 5 3.1. Key Findings 5 3.2. Key Recommendations 5 3.3. Summary 5 4. Marketing Audit 6 4.1. Introduction 6 4.2. Assumptions 6 4.3. Internal Environmental Analysis 6 4.4. External Environmental Analysis 7 4.4.1. Markets Defined 7 4.4.2. Industry Analysis- Adapted from Porters 5 forces 7 4.4.3. Main Competitor Profile 8 4.5. Customer Analysis- The DMU 8 4.5.1. Potential Market Size 8 4.5.2. Market Trends 8 4.5.3. Marketing Mix 9 4.5.4. Summary and Rationale 10 5. Marketing Plan 11 5.1. Situation 11 5.1.1. SWOT Analysis 11 5.1.2. Company 11 5.1.3. Competitors 11 5.1.4. Environment 11 5.1.5. Assumptions 11 5.2. Objectives 12 5.3. Strategy 13 5.3.1. Segmentation 13 5.3.2. Targeting 15 5.3.3. Positioning 15 5.4. Tactics 16 5.4.1. Communication Tools To Be Used 16 5.4.2. Details of Contact Startegy 16 5.4.3. Resource Requirments & Budget 16 5.4.4. Proposed Pricing Model 17 5.5. Actions 18 5.5.1. Responsibilities 18 5.5.2. Activity Schedule 19 5.6. Control 21 5.6.1. Forcast Model 21 5.6.2. Tracking and Evaluation 21 6. Appendix 22 7. Bibliography 22
Glossary
Define any ambiguous terms used in the audit or plan here.
Executive Summary
Key Findings
What are your key findings from the audit?
Key Recommendations
What are your key recommendations in the plan?
Summary
Write a suitable summary of your audit and plan.
Marketing Audit
Introduction
Set the scene of the audit.
Assumptions
List any assumptions.
Internal Environmental Analysis
This section is to evaluate the current internal situation. The below is set out to evaluate each department involved in developing a new product, but more detail can go in here. 1. 2. 3. 4.
All In One Marketing Audit & Plan [Date]
Created by Simply Digital Marketing
Last reviewed [Date]
Contents 1. Contents 2 2. Glossary 4 3. Executive Summary 5 3.1. Key Findings 5 3.2. Key Recommendations 5 3.3. Summary 5 4. Marketing Audit 6 4.1. Introduction 6 4.2. Assumptions 6 4.3. Internal Environmental Analysis 6 4.4. External Environmental Analysis 7 4.4.1. Markets Defined 7 4.4.2. Industry Analysis- Adapted from Porters 5 forces 7 4.4.3. Main Competitor Profile 8 4.5. Customer Analysis- The DMU 8 4.5.1. Potential Market Size 8 4.5.2. Market Trends 8 4.5.3. Marketing Mix 9 4.5.4. Summary and Rationale 10 5. Marketing Plan 11 5.1. Situation 11 5.1.1. SWOT Analysis 11 5.1.2. Company 11 5.1.3. Competitors 11 5.1.4. Environment 11 5.1.5. Assumptions 11 5.2. Objectives 12 5.3. Strategy 13 5.3.1. Segmentation 13 5.3.2. Targeting 15 5.3.3. Positioning 15 5.4. Tactics 16 5.4.1. Communication Tools To Be Used 16 5.4.2. Details of Contact Startegy 16 5.4.3. Resource Requirments & Budget 16 5.4.4. Proposed Pricing Model 17 5.5. Actions 18 5.5.1. Responsibilities 18 5.5.2. Activity Schedule 19 5.6. Control 21 5.6.1. Forcast Model 21 5.6.2. Tracking and Evaluation 21 6. Appendix 22 7. Bibliography 22
Glossary
Define any ambiguous terms used in the audit or plan here.
Executive Summary
Key Findings
What are your key findings from the audit?
Key Recommendations
What are your key recommendations in the plan?
Summary
Write a suitable summary of your audit and plan.
Marketing Audit
Introduction
Set the scene of the audit.
Assumptions
List any assumptions.
Internal Environmental Analysis
This section is to evaluate the current internal situation. The below is set out to evaluate each department involved in developing a new product, but more detail can go in here. 1. 2. 3. 4.
Bibliography: Any sources which require referencing goes here.