Marketing Audit Report on E-Cofueling's Exploration in Malaysia
USQ MBA
MARKETING MANAGEMENT – MKT 5000
A Marketing Audit Report on E-Cofueling
Team Details | Name | USQ ID No. |
No of words: 2,167 words
EXECUTIVE SUMMARY
The Marketing Audit report evaluates E-Cofueling’s strategy to expand into the Malaysian market.
Based on the PESTEL analysis, it was noted that the Malaysian market is able to adopt E-Cofueling’s Technology based on the following favourable factors: * establishment of strong framework of ‘green’ policies by the Malaysian Government. * corporations are generally becoming more aware of the sustainable initiatives. * workforce in Malaysia is capable to adapt and execute technical jobs. * increased ‘green’ awareness among the general public.
However, the PORTER’s 5 Forces Analysis indicates that the Malaysian market would be a highly competitive due to the nature of E-Cofueling technology which is penetrating into an established market that relies on Fossil fuel technology and government backed Biodiesel technology.
E-Cofueling’s success highly relies on 3 key stakeholders which are the Government of Malaysia, Vehicle Manufacturers and Users of Diesel Vehicles. All 3 stakeholders has high interest in the E-Cofueling technology and equally powerful in influencing the success of the new technology.
The marketing audit concluded that E-Cofueling’s ability to penetrate the Malaysian market would not be straightforward. Cost remains as one of the strong denominating factor. However, as the Government and people of Malaysia bocomes more aware of the need for a sustainable solution thus Malaysia is worth to be explored further.
TABLE OF CONTENTS * 1. PURPOSE OF REPORT 1 2. SCOPE OF REPORT 1 3. LIMITATION 1 4. OVERVIEW OF COMPANY 1 4.1 General Info 1 4.2 Product 2 4.3 Price 2 4.4 Promotion 2 4.5 Place 2 4.6 Positioning 3 5. PESTEL ANALYSIS 4 6. 5 FORCES ANALYSIS (PORTER) 6 6.1 Threat of New Entrance 6 6.2 Threat of substitute products
MARKETING MANAGEMENT – MKT 5000
A Marketing Audit Report on E-Cofueling
Team Details | Name | USQ ID No. |
No of words: 2,167 words
EXECUTIVE SUMMARY
The Marketing Audit report evaluates E-Cofueling’s strategy to expand into the Malaysian market.
Based on the PESTEL analysis, it was noted that the Malaysian market is able to adopt E-Cofueling’s Technology based on the following favourable factors: * establishment of strong framework of ‘green’ policies by the Malaysian Government. * corporations are generally becoming more aware of the sustainable initiatives. * workforce in Malaysia is capable to adapt and execute technical jobs. * increased ‘green’ awareness among the general public.
However, the PORTER’s 5 Forces Analysis indicates that the Malaysian market would be a highly competitive due to the nature of E-Cofueling technology which is penetrating into an established market that relies on Fossil fuel technology and government backed Biodiesel technology.
E-Cofueling’s success highly relies on 3 key stakeholders which are the Government of Malaysia, Vehicle Manufacturers and Users of Diesel Vehicles. All 3 stakeholders has high interest in the E-Cofueling technology and equally powerful in influencing the success of the new technology.
The marketing audit concluded that E-Cofueling’s ability to penetrate the Malaysian market would not be straightforward. Cost remains as one of the strong denominating factor. However, as the Government and people of Malaysia bocomes more aware of the need for a sustainable solution thus Malaysia is worth to be explored further.
TABLE OF CONTENTS * 1. PURPOSE OF REPORT 1 2. SCOPE OF REPORT 1 3. LIMITATION 1 4. OVERVIEW OF COMPANY 1 4.1 General Info 1 4.2 Product 2 4.3 Price 2 4.4 Promotion 2 4.5 Place 2 4.6 Positioning 3 5. PESTEL ANALYSIS 4 6. 5 FORCES ANALYSIS (PORTER) 6 6.1 Threat of New Entrance 6 6.2 Threat of substitute products
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