Marketing BackPack BlogPost
How Personality and Lifestyle affects your BackPack
“I’ve had this backpack for 5 years. Its like my backpack is graduating with me.” said Nick. Jessica on the other hand had a different opinion, “I get a new backpack every year or even semester. I like to keep things fresh.” Neither Nick nor Jessica is wrong in formulating their opinions about backpacks. In fact, for something that you are going to carry with you each day of your school life, you better choose wisely. Comfort, durability, style, price and features such as one strap or two strap. So many options and yet you have to choose one that separates you from the crowd. This blog post is focused on the criteria, different groups within a college student population use to choose a backpack which best suits their needs.
Backpacks, definitely not the first thing you think about when you think about going to school. And why should it be, there are bigger and more important things that the students give priority to. With tuition, housing, food and book expenses looming over your head, getting a backpack is almost a given when you want to keep your act together and stay organized in the school. However, backpack is not something to just carry your stuff in anymore. Getting a backpack has a lot to do with who you are and how you define your personality.
Are you an athlete?
Are you an IT expert or a graphic designer?
Are looks and style important to you on a daily basis?
Are you a commuter?
These are just few of the questions that come into play when a college student is making decision about backpacks. When asked what kind of features they look for in a backpack while making the purchasing decision, features such as a water bottle holder, laptop compartment, extra pockets, material used to make the backpack were few of the answers given by students. If you think that there are already a lot of choices being offered in the market for a backpack, just wait till you check out the latest
“I’ve had this backpack for 5 years. Its like my backpack is graduating with me.” said Nick. Jessica on the other hand had a different opinion, “I get a new backpack every year or even semester. I like to keep things fresh.” Neither Nick nor Jessica is wrong in formulating their opinions about backpacks. In fact, for something that you are going to carry with you each day of your school life, you better choose wisely. Comfort, durability, style, price and features such as one strap or two strap. So many options and yet you have to choose one that separates you from the crowd. This blog post is focused on the criteria, different groups within a college student population use to choose a backpack which best suits their needs.
Backpacks, definitely not the first thing you think about when you think about going to school. And why should it be, there are bigger and more important things that the students give priority to. With tuition, housing, food and book expenses looming over your head, getting a backpack is almost a given when you want to keep your act together and stay organized in the school. However, backpack is not something to just carry your stuff in anymore. Getting a backpack has a lot to do with who you are and how you define your personality.
Are you an athlete?
Are you an IT expert or a graphic designer?
Are looks and style important to you on a daily basis?
Are you a commuter?
These are just few of the questions that come into play when a college student is making decision about backpacks. When asked what kind of features they look for in a backpack while making the purchasing decision, features such as a water bottle holder, laptop compartment, extra pockets, material used to make the backpack were few of the answers given by students. If you think that there are already a lot of choices being offered in the market for a backpack, just wait till you check out the latest