Marketing Bla Bla
Marketing report
Qantas Airline
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Table of content:
Industry Background……………………………………………………………………………………………………………..
Marketing auditing and marketing planning……………………………………………………………………………
Business tools …………………………………………………………………….………...........................................
Macro Environment Forces………………………………………………………………………….….…............... Economic …………………….………………………………………………………………………...….................... Cultural ……………………….……………………………………………………………………..…....................... Political….………………………………………………………………………………..…………………………………… Technological ……….………….………………….………………………………………………….…………………… Social….………………………………………………………………………………..………………………………………. Environmental .………….………….…….…………………………………………..………..…...….................. Demographic….…………………………………………………………………………………..……….................. Legal ….…………………………………………………………………………………..…………………………………….
Micro Environment Forces………………………………………………………………………….……….................. Company………………………………………………………………………………………..…….……..................... Customers ……………………………………………………………………………..….…....……………………………. Competitors ………………………………………………..………………………………..……..……………………….. Media ……………………………………………………………………………..…....…..……..……....………………… Marketing Intermediaries……………………………………………………………………..……...……………….
Marketing research and marketing intelligence ………………………………………………………………….
Segmentation ……………………………………………………………………………………………………………………… Demographics: ……………………………………………………………………………………………………………… Psychographics:…………………………………………………………………………………………………………….. Buyer-graphics……………………………………………………………………………………………………………….
Market positioning …………………………………………………………………………………………………………….
Buyer behavior …………………………………………………………………………………………………………….
Introduction:
Qantas is an Australian airline that is considered the second oldest airline in the country with over 32,500 employees and it operates a
Qantas Airline
Name:
ID:
Unit number:
Table of content:
Industry Background……………………………………………………………………………………………………………..
Marketing auditing and marketing planning……………………………………………………………………………
Business tools …………………………………………………………………….………...........................................
Macro Environment Forces………………………………………………………………………….….…............... Economic …………………….………………………………………………………………………...….................... Cultural ……………………….……………………………………………………………………..…....................... Political….………………………………………………………………………………..…………………………………… Technological ……….………….………………….………………………………………………….…………………… Social….………………………………………………………………………………..………………………………………. Environmental .………….………….…….…………………………………………..………..…...….................. Demographic….…………………………………………………………………………………..……….................. Legal ….…………………………………………………………………………………..…………………………………….
Micro Environment Forces………………………………………………………………………….……….................. Company………………………………………………………………………………………..…….……..................... Customers ……………………………………………………………………………..….…....……………………………. Competitors ………………………………………………..………………………………..……..……………………….. Media ……………………………………………………………………………..…....…..……..……....………………… Marketing Intermediaries……………………………………………………………………..……...……………….
Marketing research and marketing intelligence ………………………………………………………………….
Segmentation ……………………………………………………………………………………………………………………… Demographics: ……………………………………………………………………………………………………………… Psychographics:…………………………………………………………………………………………………………….. Buyer-graphics……………………………………………………………………………………………………………….
Market positioning …………………………………………………………………………………………………………….
Buyer behavior …………………………………………………………………………………………………………….
Introduction:
Qantas is an Australian airline that is considered the second oldest airline in the country with over 32,500 employees and it operates a