Marketing Campaign 'Like A Girl' Campaign By Always

A marketing campaign that I was pretty impressed with was “like a girl” campaign, by Always. The Always commercial showcased how we, as society considering the term “like a girl” as an expression for doing something half way or even being weak. The commercial shows a woman (producer/director) asking several different young men and women ‘show me what it looks like to run like a girl, fight like a girl, throw like a girl’. They each demonstrated their view of how a girl would look doing these tasks. Then some little girls were asked the same questions and they did the tasks like a normal person, unlike the previous group. I believe the message is to influence people to stop using the term “like a girl” in a negative because it can be demeaning