Marketing Capstone

My wife and I have developed a marketing plan for the opening of a new antique store in our neighborhood. There are three reasons we believe this will be a profitable opportunity. First, we both love antiques, and have learned a great deal about authenticating, pricing and conserving the value of these pieces. Next, we have business experience from our venture in consulting work. And thirdly, one of the major antique stores in our area has ceased operations. Develop a marketing plan for business We have completed our project in the city of Ashland, Kentucky. If our marketing research is favorable we will opt for a storefront building in the old downtown section of South Ashland. The reasons of the importance of this project were to allow us to have a formal plan to follow which will enhance our ability to make a profit from the antiques that we love to be around. But, also it is important to be able to serve our community and market with authentic antiques at reasonable prices. Another reason for our project was to secure a plan to attract other individuals in the community to sell their antiques at our store on a consignment basis. This will permit us to have a much greater offering while investing less in inventory. Our project was to design a workable marketing plan for the purpose of achieving maximum profit from our venture. We hope to be able to grow this business into a source of substantial income to supplement our retirement income. There were several things to consider; competition from existing antique store being the most important. We live in a small metropolitan area, in three adjoining states. We identified twenty stores in this area who sell antiques. Although antiques are a niche market, we believe that retail stores in general have certain criteria to be successful. These include traffic, pleasant layout, visibility and available parking.

Project Goals and Objectives The goals and of our project were as