Marketing Case Analysis
Bukidnon State University-MOGCHS External Studies Center
Don Apolinar Velez Street, Cagayan de Oro City
MARKETING 102
Submitted by:
Mingo,Lurdelin
Napone, Rey Tommy R.
Omandam, Janette
Pimentel, Regine
Ramos, Janlyn I.
Roxas, Celina
Romero, Rochelle
Sajonia, Catherine
Salva, Astred Joy
Saylon, Eunice
Tagud, Mary Joy
Submitted to:
Mr. Romualdo Gabriel
Instructor
March 2012
Avon's History
David H. McConnell didn’t originally intend to create a beauty company. A traveling book salesman, he founded Avon in 1886 after realizing his female customers were far more interested in the free perfume samples he offered than in his books. During his bookselling days, McConnell had also noticed that many of his female customers were isolated at home while their husbands went off to work. So he purposely recruited female sales Representatives. McConnell believed they had a natural ability to network with and market to other women, and a passion for his products. At a time of limited employment options for women, the Avon earnings opportunity was a revolutionary concept. It marked the start of the company's long and rich history of empowering women around the globe
Avon's Vision
To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.
Avon's Mission
Avon's mission is focused on six core aspirations the company continually strives to achieve:
* Leader in global beauty: Build a unique portfolio of beauty and related brands, striving to surpass competitors in quality, innovation, and value, and elevating Avon's image to become the world's most trusted beauty company. Learn more about Avon's brands.
* Women's choice for buying: Become the shopping destination for women, providing a personal, high-touch experience that helps create lifelong customer relationships. Learn more about customer engagement at Avon.
* Premier direct-selling company: Expand Avon's
Don Apolinar Velez Street, Cagayan de Oro City
MARKETING 102
Submitted by:
Mingo,Lurdelin
Napone, Rey Tommy R.
Omandam, Janette
Pimentel, Regine
Ramos, Janlyn I.
Roxas, Celina
Romero, Rochelle
Sajonia, Catherine
Salva, Astred Joy
Saylon, Eunice
Tagud, Mary Joy
Submitted to:
Mr. Romualdo Gabriel
Instructor
March 2012
Avon's History
David H. McConnell didn’t originally intend to create a beauty company. A traveling book salesman, he founded Avon in 1886 after realizing his female customers were far more interested in the free perfume samples he offered than in his books. During his bookselling days, McConnell had also noticed that many of his female customers were isolated at home while their husbands went off to work. So he purposely recruited female sales Representatives. McConnell believed they had a natural ability to network with and market to other women, and a passion for his products. At a time of limited employment options for women, the Avon earnings opportunity was a revolutionary concept. It marked the start of the company's long and rich history of empowering women around the globe
Avon's Vision
To be the company that best understands and satisfies the product, service and self-fulfillment needs of women—globally.
Avon's Mission
Avon's mission is focused on six core aspirations the company continually strives to achieve:
* Leader in global beauty: Build a unique portfolio of beauty and related brands, striving to surpass competitors in quality, innovation, and value, and elevating Avon's image to become the world's most trusted beauty company. Learn more about Avon's brands.
* Women's choice for buying: Become the shopping destination for women, providing a personal, high-touch experience that helps create lifelong customer relationships. Learn more about customer engagement at Avon.
* Premier direct-selling company: Expand Avon's