Marketing case analysis-WalMart

WAL-MART CASE ANALYSIS
Professor: E. Milliot
Team members:
1. Nguyen Hong Dai
2. Nguyen Xuan Dam
3. Truong Vu Duy Long
4. Le Thi Mai
5. Phung Thu Huong
6. Ha Thu

CFVG – MBA 21
Hanoi, November 2012

Table of Contents
INTRODUCTION .......................................................................................................................................... 1
BODY .......................................................................................................................................................... 1
I.

DETERMINE AN ANALYSIS FRAME WORK .......................................................................................... 1
A.

Identify the different strategic business unit (SBU) within the company ..................................... 1

B.

Select & choose the specific market for one SBU .......................................................................... 2

C.

Choose a convenient period of time for SBU’s market ................................................................. 2

II.

ANALYSE COMPETITIVE POSITION AND MARKET POTENTIAL ........................................................... 3
PESTEL Framework................................................................................................................................. 3
A.

Define the competitive scope ........................................................................................................ 4
1)

Find the SBU competitive environment type.............................................................................. 4

2)

Key success factors ..................................................................................................................... 4

3)

Analyse the competitive forces .................................................................................................. 5

B.

Evaluate the intensity of the competition