Marketing Case Study: Gabad Designs
CASE STUDY
Gabad Designs Ltd
a. Marketing research is the essential key to understanding what costumers think,need and want. It invlolves collecting data for obtaining insight insight and knowledge on the opinions of the consumers and on the structure and dynamic of the market. Marketing research is "the function that links the consumers, customers, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications”The Definition of Marketing. American Marketing Association.
The market research that Gabad Designs Ltd gathered may have faced different errors that might have led to the result being unreliable. First of all the questions that are adressed to the people surveyed may be outdated or lacking certainty thus leading to a wrong understading of what they are being asked.
Another problem that can be faced is that the required and relevant groups for this type of company that they should focus on for the best result on this market research may have not been completely covered. If these groups sperated by age, sex and preoccupation are not covered the result will not be totally accurate.
Also, a different error that they might have occured is focused on the sample site. The number of people surveyed, or the quantity of people fitting into different categories may have too low resulting uncertainty in the final outcome of the market research.
There are a lot of errors that Gabad Designs may have faced throughout the process of their market research, such as all the ones listed above, generally leading to this
Gabad Designs Ltd
a. Marketing research is the essential key to understanding what costumers think,need and want. It invlolves collecting data for obtaining insight insight and knowledge on the opinions of the consumers and on the structure and dynamic of the market. Marketing research is "the function that links the consumers, customers, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications”The Definition of Marketing. American Marketing Association.
The market research that Gabad Designs Ltd gathered may have faced different errors that might have led to the result being unreliable. First of all the questions that are adressed to the people surveyed may be outdated or lacking certainty thus leading to a wrong understading of what they are being asked.
Another problem that can be faced is that the required and relevant groups for this type of company that they should focus on for the best result on this market research may have not been completely covered. If these groups sperated by age, sex and preoccupation are not covered the result will not be totally accurate.
Also, a different error that they might have occured is focused on the sample site. The number of people surveyed, or the quantity of people fitting into different categories may have too low resulting uncertainty in the final outcome of the market research.
There are a lot of errors that Gabad Designs may have faced throughout the process of their market research, such as all the ones listed above, generally leading to this