Marketing Case Study Of 'Kay Snack'
“We received a huge response for our ‘Kay’ brand’. I think this is the correct time to introduce our new snack under ‘Kay’ brand”, suggested Hari, Marketing Head of ABC condiments. ABC condiments is the producer of sweets and savouries with an authentic Indian flavour. One of its brand ‘Kay’ Snacks is very popular among customers for its freshness and crispiness. Hari, Seema, Sudha and Virat are in a discussion to introduce a new variety of ragi snack under the brand ‘Kay’. “I too agree with Hari!” said Production Head, Seema. “Correspondingly, we have to decide about the lot size of production of this ragi snack”, she added. “We should know the sales and demand forecast for that first”, said Hari. “In our department, we should check the machine and labour
…show more content…
Such as producing wrong products, entering wrong market, delaying services, wrong investments and more seriously affect the survival of the business. Operations research is the need of the hour as it helps in comparing the choices and to choose an optimal one through scientific method based on data. This is only an aid in business decision making and not the source of decision making.
IMPReSS, an automated production planning and delivery quotation system of Harris Corporation that uses heuristics as well as optimization-based techniques has increased on-time deliveries from 75% to 95% with no increase in inventories, helped it move from $75 million in losses to $40 million in profits annually, and allowed it to plan its capital investments more efficiently . A system named ‘Coldstart’ uses highly sophisticated implementations of linear and integer programming solvers. With the help of this system, Delta Airlines could solve all the fleet assignment problems and estimated the savings during a period of three months as $220,000 per day over the old schedule. (Source:
Such as producing wrong products, entering wrong market, delaying services, wrong investments and more seriously affect the survival of the business. Operations research is the need of the hour as it helps in comparing the choices and to choose an optimal one through scientific method based on data. This is only an aid in business decision making and not the source of decision making.
IMPReSS, an automated production planning and delivery quotation system of Harris Corporation that uses heuristics as well as optimization-based techniques has increased on-time deliveries from 75% to 95% with no increase in inventories, helped it move from $75 million in losses to $40 million in profits annually, and allowed it to plan its capital investments more efficiently . A system named ‘Coldstart’ uses highly sophisticated implementations of linear and integer programming solvers. With the help of this system, Delta Airlines could solve all the fleet assignment problems and estimated the savings during a period of three months as $220,000 per day over the old schedule. (Source: