Marketing Case Study: Rovio Entertainment Ltd.
1 INTRODUCTION
Rovio Entertainment Ltd., the Finnish developer, founded by Niklas Hed in 2003 as a mobile development, previously known as Relude and was renamed to Rovio Mobile on 2005. The company is best known for franchising the Angry Birds and its offices are in Espoo, Finland.
1.1 Beginning
In the beginning, in 2003, Niklas Hed and his other two friends participated in a mobile game development competition held by Nokia and HP in Helsinki University of Technology (currently Aalto University School of Sciences), they won with a mobile multiplayer game. Based on a student project, Niklas along with his cousin - Mikael Hed - the CEO, they set up their own company – Relude
Before becoming a global company, Rovio has many ups and downs through …show more content…
While life changes day by day, and they also need to make difference in business, successful entrepreneurs give customers the best offer of technology. In 2007, with the development of IPhone and App Store, the firm realized that this industry is going to change massively. For the very first time, millions of users around the world can access to the same place – Apple’s Online App Store, which help reducing cost and time. Especially, Rovio had a big jump than other competitors, they invested in themselves and took advantages from its past games. “If we succeed there, we can go to other smartphones. And if we do well there, we can go to PC and console, and beyond”, says Mikael. What they have learnt from other titles was that customers had to feel achievable and that game could be played in those interstitial moment waiting the bus or drinking coffee.
In order to return their loyalty customers, Rovio released that they need to continuously keep relationship with the customer. Beside interact with customer when they playing and talking about Angry Birds, the staffs also listening to their desire through social media. All ideas are being carefully discussed and taken into consideration because players knew what they wanted and what the game needed most. This strategy is crucial since it would make customers felt like they’re listened and …show more content…
Such a simple game but so tempting, give us the desire of conquer each level with full 3-star. The only solution is we go back to the start and play over and over again. New editions are being released in every special occasion like Halloween, Christmas or even Valentine’s version. Not to mention Angry Birds Rio, accompanied with the film studio 20th Century Fox’s new animated film – Rio. Nevertheless, this is just a beginning of the “invasion” progress, Angry Birds still has many other versions, which includes Angry Birds Seasons (2010) ; Angry Birds Rio (2011) ; Angry Birds Space (2012) ; Bad Piggies (2012) ; Angry Birds Star Wars (2012) ; Angry Birds Friends (2013) ; Angry Birds Star Wars II (2013) ; Angry Birds Go! (2013) ; … and many more. Not only it will hit the Wii, Xbox 360 or PS3, according to Mikael, they will build an intergrated entertainment franchise, “Like Disney
Rovio Entertainment Ltd., the Finnish developer, founded by Niklas Hed in 2003 as a mobile development, previously known as Relude and was renamed to Rovio Mobile on 2005. The company is best known for franchising the Angry Birds and its offices are in Espoo, Finland.
1.1 Beginning
In the beginning, in 2003, Niklas Hed and his other two friends participated in a mobile game development competition held by Nokia and HP in Helsinki University of Technology (currently Aalto University School of Sciences), they won with a mobile multiplayer game. Based on a student project, Niklas along with his cousin - Mikael Hed - the CEO, they set up their own company – Relude
Before becoming a global company, Rovio has many ups and downs through …show more content…
While life changes day by day, and they also need to make difference in business, successful entrepreneurs give customers the best offer of technology. In 2007, with the development of IPhone and App Store, the firm realized that this industry is going to change massively. For the very first time, millions of users around the world can access to the same place – Apple’s Online App Store, which help reducing cost and time. Especially, Rovio had a big jump than other competitors, they invested in themselves and took advantages from its past games. “If we succeed there, we can go to other smartphones. And if we do well there, we can go to PC and console, and beyond”, says Mikael. What they have learnt from other titles was that customers had to feel achievable and that game could be played in those interstitial moment waiting the bus or drinking coffee.
In order to return their loyalty customers, Rovio released that they need to continuously keep relationship with the customer. Beside interact with customer when they playing and talking about Angry Birds, the staffs also listening to their desire through social media. All ideas are being carefully discussed and taken into consideration because players knew what they wanted and what the game needed most. This strategy is crucial since it would make customers felt like they’re listened and …show more content…
Such a simple game but so tempting, give us the desire of conquer each level with full 3-star. The only solution is we go back to the start and play over and over again. New editions are being released in every special occasion like Halloween, Christmas or even Valentine’s version. Not to mention Angry Birds Rio, accompanied with the film studio 20th Century Fox’s new animated film – Rio. Nevertheless, this is just a beginning of the “invasion” progress, Angry Birds still has many other versions, which includes Angry Birds Seasons (2010) ; Angry Birds Rio (2011) ; Angry Birds Space (2012) ; Bad Piggies (2012) ; Angry Birds Star Wars (2012) ; Angry Birds Friends (2013) ; Angry Birds Star Wars II (2013) ; Angry Birds Go! (2013) ; … and many more. Not only it will hit the Wii, Xbox 360 or PS3, according to Mikael, they will build an intergrated entertainment franchise, “Like Disney