Marketing Ch-9

PF16- 09

Multiple Choice
Identify the choice that best completes the statement or answers the question.
_C___ 1. According to your text, ____ are small technology-based firms operating in international markets within two years of their establishment and realizing as much as 70 percent of their sales outside the domestic home market.
a.|"natural globals"|
b.|"multinational corporations"|
c.|"born globals"|
d.|"born multinationals"|
e.|"multinational enterprises"|

__B__ 2. The Mont Blanc Company plans to export expensive consumer gift items to Germany. The best overall economic measure of market potential would be Germany 's
a.|gross domestic product.|
b.|gross domestic product per capita.|
c.|gross national product.|
d.|balance of trade.|
e.|unemployment rate.|

_D__ 3. ____ refers to the idea that morality varies from one culture to another and that business practices are therefore differentially defined as right or wrong by particular cultures.
a.|The self-reference criterion|
b.|Global ethics|
c.|Economic relativism|
d.|Cultural relativism|
e.|Moral relativism|

_B___ 4. One of the effects of NAFTA is the simplification of country-of-origin rules. This will likely hinder the international trade activities of
a.|Canada.|
b.|Japan.|
c.|Brazil.|
d.|Cuba.|
e.|Panama.|

_B___ 5. If a newly formed country wanted to increase its international trade and reduce worldwide tariffs, it would most likely try to become a part of
a.|NAFTA.|
b.|WTO.|
c.|MERCOSUR.|
d.|APEC.|
e.|EU.|

_D___ 6. If Hyundai, a Korean automobile manufacturing firm, started selling its cars at unfairly low prices to Germany, Hyundai would be engaging in
a.|quota-enforcing.|
b.|embargoing.|
c.|shoveling.|
d.|dumping.|
e.|dipping.|

_B___ 7. When the American company Exxon purchases crude oil from Saudi Arabia, it is engaging in
a.|licensing.|
b.|importing.|
c.|free trade.|
d.|exporting.|
e.|dumping.|

_B___ 8. Henderson Synthetics '