marketing communication
Q1. Discuss Sam’s Walton’s statement that “only the customer can fire us all.” Do you agree with this statement, and how do you relate consumer behaviour to this statement?
Consumer behaviour is a part where we study the activities of our customer on when they obtaining the product, on how they consuming the product and on how they disposing the product. According to the statement from Sam’s Walton’s above, that “only customer can fire us all” we are agreed that customer can actually fire everybody that in a business organization. This is because the performance of any business that is driven by needs and wants of the consumer are depending on the customer. Customer also chooses which brands of the product stays in the market, the brands that actually delivered the needs that they want in a product.
From the statement above we could relate it with consumer behaviour on how consumer behaviour would helps business organization to generate products that will be embraced and purchased. From the study on consumer behaviour, businesses could also learned about what makes our customer happy and the important needs and wants of the customer to came out with a new product, and making an improvement to the product and will help them to stay in the market.
This is also the reason on why most businesses organization today emphasizes customer relationship. They try to keep their customer happy and satisfy with their products and services as theses organization knows that most of their customer could influence others.
Most of business organizations today are also customer oriented, where they putting their customer satisfaction as most important thing to their business. The consumer research method in consumer behaviour is one of the tools to understand more about the customer in order to make a right decision making. As certain product depending from the demand of the customer this consumer research method is a crucial tool to any business organization.
Q2. Using the
Consumer behaviour is a part where we study the activities of our customer on when they obtaining the product, on how they consuming the product and on how they disposing the product. According to the statement from Sam’s Walton’s above, that “only customer can fire us all” we are agreed that customer can actually fire everybody that in a business organization. This is because the performance of any business that is driven by needs and wants of the consumer are depending on the customer. Customer also chooses which brands of the product stays in the market, the brands that actually delivered the needs that they want in a product.
From the statement above we could relate it with consumer behaviour on how consumer behaviour would helps business organization to generate products that will be embraced and purchased. From the study on consumer behaviour, businesses could also learned about what makes our customer happy and the important needs and wants of the customer to came out with a new product, and making an improvement to the product and will help them to stay in the market.
This is also the reason on why most businesses organization today emphasizes customer relationship. They try to keep their customer happy and satisfy with their products and services as theses organization knows that most of their customer could influence others.
Most of business organizations today are also customer oriented, where they putting their customer satisfaction as most important thing to their business. The consumer research method in consumer behaviour is one of the tools to understand more about the customer in order to make a right decision making. As certain product depending from the demand of the customer this consumer research method is a crucial tool to any business organization.
Q2. Using the