Marketing Communications

The Wider Aspects of Marketing Communications
A Formal Client Report for the UK Charity Commission from JP Communications

Contents

1.0 Abstract Front Page
2.0 Introduction Page Four
3.0 The Charity Commission of Great Britain Page Four
4.0 What is the Market Communication Mix Page Four
4.1 Why is it important? Page Five
4.2 The Marketing Communication Plan Page Five/Six
4.3 Advertising Page Six/Seven
4.4 Sales Promotion Page Seven/Eight
4.5 Public Relations Page Eight/Nine
4.6 Direct Marketing Page Nine/Ten
4.7 Personal Selling Page Ten
5.0 Market Segmentation Page Ten
5.1 Why Segment the Markets? Page Eleven
6.0 Conclusion

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