Marketing Communications for a New Budget Hotel
MARKETING COMMUNICATIONS FOR BUSINESS
M.SHIHAM GHOUSE
STUDENT NUMBER 4343
BOURNEMOUTH STUDENT NUMBER 4345950
BHT 10.
MARKETING AND COMMUNICATIONAL PLANNING FOR “THE GARAGE”
Contents Page 1. Executive summery........................................................................................ 05 2. Situational analysis 3.1 S.W.O.T analysis....................................................................... 05 3.2 PEST analysis........................................................................... 06 3.3 The competitive environment.................................................... 07 3. Marketing objectives 4.4 Qualitative objectives................................................................ 08 4.5 Quantitative objectives.............................................................. 08 4. Strategy Marketing planning 5.6 London hotel industry cluster performance............................... 08 5.7 Market Segmentation................................................................. 09 5.8 Target segments......................................................................... 09 5.9 The market postitioning strategy............................................... 09 5.10.1 Ansoff metrix...................................................... 10 5.10.2 Boston metrix...................................................... 10 5.10.3 Positioning maping related to compatitors......... 11 5.10.4 Porter’s generic strategy...................................... 11 5.10.5 Positioning statement.......................................... 12 5. Marketing mix............................................................................................... 12 6.10 Product analysis........................................................................ 12
M.SHIHAM GHOUSE
STUDENT NUMBER 4343
BOURNEMOUTH STUDENT NUMBER 4345950
BHT 10.
MARKETING AND COMMUNICATIONAL PLANNING FOR “THE GARAGE”
Contents Page 1. Executive summery........................................................................................ 05 2. Situational analysis 3.1 S.W.O.T analysis....................................................................... 05 3.2 PEST analysis........................................................................... 06 3.3 The competitive environment.................................................... 07 3. Marketing objectives 4.4 Qualitative objectives................................................................ 08 4.5 Quantitative objectives.............................................................. 08 4. Strategy Marketing planning 5.6 London hotel industry cluster performance............................... 08 5.7 Market Segmentation................................................................. 09 5.8 Target segments......................................................................... 09 5.9 The market postitioning strategy............................................... 09 5.10.1 Ansoff metrix...................................................... 10 5.10.2 Boston metrix...................................................... 10 5.10.3 Positioning maping related to compatitors......... 11 5.10.4 Porter’s generic strategy...................................... 11 5.10.5 Positioning statement.......................................... 12 5. Marketing mix............................................................................................... 12 6.10 Product analysis........................................................................ 12
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