Marketing Coordinator
| M- Commerce and Its implication | M- Commerce and Its Implications | | |
Contents Abstract 3 Introduction 3 Overview of M-Commerce 5 Mobile Advertising 5 The Privacy Issue 5 Spam Messages 6 Premium Rate Services 6 Location Based Advertising 7 Comparison of EU law vs Lebanese Law 7 Proposed Solutions for M- commerce 8 Conclusion 8 Literature 9
Abstract
Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with “let’s build an app.” Instead, decisions like these should only be undertaken once a clear strategy is in place. The goal of using mobile should be to improve engagement with consumers by offering them phenomenal convenience. Mobile tactics, whether a simple SMS or through the use of mobile applications, should be dedicated and clear for all customers in order to convince them to buy the product advertised. This thesis is designed to help marketers boost customer relationships through mobile services and specially M-commerce.
Introduction
This thesis introduces the various forms of m-commerce as a source of advertising with the major problems facing them, and the actual and proposed regulatory structures of such advertising medium which shall positively influence the end objective of this media tool by removing, as much as possible, damaging issues such as spam and interference of privacy.
In order to analyze whether the legislative framework meets the terms of m-commerce, a certain literature, which is mainly about e-commerce, is used to discuss the issue and to enable to come forward with proposals regarding what should be improved in the area of m-commerce. In this context, some of the books shall be pointed out: Edwards and Waelde (2000), Schulze and Baumgartner (2001), Simmons and Simmons (2001) and Woodley (2003). These books reflect the legal issues arising in e-commerce with special focus on the harmonization of EU law. On another step we
Contents Abstract 3 Introduction 3 Overview of M-Commerce 5 Mobile Advertising 5 The Privacy Issue 5 Spam Messages 6 Premium Rate Services 6 Location Based Advertising 7 Comparison of EU law vs Lebanese Law 7 Proposed Solutions for M- commerce 8 Conclusion 8 Literature 9
Abstract
Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with “let’s build an app.” Instead, decisions like these should only be undertaken once a clear strategy is in place. The goal of using mobile should be to improve engagement with consumers by offering them phenomenal convenience. Mobile tactics, whether a simple SMS or through the use of mobile applications, should be dedicated and clear for all customers in order to convince them to buy the product advertised. This thesis is designed to help marketers boost customer relationships through mobile services and specially M-commerce.
Introduction
This thesis introduces the various forms of m-commerce as a source of advertising with the major problems facing them, and the actual and proposed regulatory structures of such advertising medium which shall positively influence the end objective of this media tool by removing, as much as possible, damaging issues such as spam and interference of privacy.
In order to analyze whether the legislative framework meets the terms of m-commerce, a certain literature, which is mainly about e-commerce, is used to discuss the issue and to enable to come forward with proposals regarding what should be improved in the area of m-commerce. In this context, some of the books shall be pointed out: Edwards and Waelde (2000), Schulze and Baumgartner (2001), Simmons and Simmons (2001) and Woodley (2003). These books reflect the legal issues arising in e-commerce with special focus on the harmonization of EU law. On another step we