Marketing Creativity Holt Tesla Final
Creative success is the result not of luck but of preparedness
By Nitish Gupta
W1519053
MA-IBM
Marketing Creativity and Innovation
Table of Contents
Introduction 3
Creativity for Management 3
Definition of creativity: 3
Comparative theories 4
Necessity and Creativity 4
Creativity and Genius 4
Chance and creativity 5
Observations 6
Conclusion: 6
CREATIVE SUCCESS IS THE RESULT NOT OF LUCK BUT OF PREPAREDNESS - The Tesla View 7
References 9
Introduction
Creativity for Management Successful organizations have to be delivered new products and services to their customers in order to keep up with the times. Companies are required to display a creative outlook in their value offerings, advertising, packaging and delivering. Management of companies should show initiative and be willing to do new things and face new challenges in novel ways to get creative. Senior management in leading companies needs to determine the value of creativity then in their organization and see how it can be best managed. Holt (2002), states that "Although creativity can be viewed through a lens of theory (achievement / necessity / chance / genius / intelligence / psychoanalysis), it is more a dynamic, disorderly process". If we are to assume Holt 's statement to be true then companies face a very tough challenge - creativity is dynamic, and the process is disorderly. We can infer that even with careful planning and laying down alternatives for every contingency the creative process will throw up unexpected situations and these would need to be dealt with on spur of the moment thought and not careful planning. These unexpected occurrences can be in the form of unforeseen hurdles or lucky breaks. In either case, companies need to display alacrity and ensure that they do not squander the opportunity or get stuck in the hurdles. Let us define creativity first to see what companies should focus on when they talk about creativity.
Definition of creativity: Creativity is, as many books
By Nitish Gupta
W1519053
MA-IBM
Marketing Creativity and Innovation
Table of Contents
Introduction 3
Creativity for Management 3
Definition of creativity: 3
Comparative theories 4
Necessity and Creativity 4
Creativity and Genius 4
Chance and creativity 5
Observations 6
Conclusion: 6
CREATIVE SUCCESS IS THE RESULT NOT OF LUCK BUT OF PREPAREDNESS - The Tesla View 7
References 9
Introduction
Creativity for Management Successful organizations have to be delivered new products and services to their customers in order to keep up with the times. Companies are required to display a creative outlook in their value offerings, advertising, packaging and delivering. Management of companies should show initiative and be willing to do new things and face new challenges in novel ways to get creative. Senior management in leading companies needs to determine the value of creativity then in their organization and see how it can be best managed. Holt (2002), states that "Although creativity can be viewed through a lens of theory (achievement / necessity / chance / genius / intelligence / psychoanalysis), it is more a dynamic, disorderly process". If we are to assume Holt 's statement to be true then companies face a very tough challenge - creativity is dynamic, and the process is disorderly. We can infer that even with careful planning and laying down alternatives for every contingency the creative process will throw up unexpected situations and these would need to be dealt with on spur of the moment thought and not careful planning. These unexpected occurrences can be in the form of unforeseen hurdles or lucky breaks. In either case, companies need to display alacrity and ensure that they do not squander the opportunity or get stuck in the hurdles. Let us define creativity first to see what companies should focus on when they talk about creativity.
Definition of creativity: Creativity is, as many books
References: Baer, Drake (2014), The Making Of Tesla: Invention, Betrayal, And The Birth Of The Roadster, Business Insider Boyadjis, Mark; Rassweiler, Andrew; Brinley, Stephanie, Tesla Motors: A case study in disruptive innovation Csikszentmihalyi, Mihaly (1997), Creativity: Flow and the Psychology of Discovery and Invention, Harper Perennial Eysenck, H Franken, Robert E. (1993), Human Motivation (3rd edition), Brooks/Cole Gartland, Matt (2011), The Accidental Paradox: Creativity By Choice or Chance?, Accidental Creative Harnad, Stevan (2007), Creativity: Method or Magic?, USA Hecq, Dominique (2012), The Creativity Market: Creativity in the 21st Century, Multilingual Matters, London Runco, Mark A; Pritzer, Steven R (1999), Encyclopedia of Creativity (Volume 1 A-), Academic Press, USA Sternberg, Robert J Weisberg, Robert W. (1993), Creativity: Beyond the myth of genius, W H Freeman & Co Wozniak, Dr Piotr (2001), The roots of creativity and genius