Marketing Environment
QUEZON CITY POLYTECHNIC UNIVERSITY
BATASAN SATELLITE CAMPUS
IBP Road, Batasan Hills, Quezon City
Date: February 4, 2013
Entrepreneurial Marketing
Chapter 3
THE PHILIPPINE MARKETING ENVIRONMENT
Written Report
Group 1
Alba, Alyanna Marie
Cleofe, Rancel
Delos Santos, Ferdinand
Espos, Norman
Linag, Stephanie
Macasojot, Jellie
Roxas, Derick
Villarosa, Christilyn
INTRODUCTION
We all know that the modern economy has affected the marketing practices and philosophies. The study of marketing must continue in understanding the marketing opportunities. We will discover that marketing is not enclosed in a box but rather belong into a complex and dynamic changing environment.
The Philippine economy grows fast and changes in almost all areas including communication, banking, geography, agriculture, transportation, exports and many other things. This is due to the fact that Filipinos are eager to adopt innovation and development. Therefore, the company must always consider the thorough analysis and understanding of the marketing environment when for us to clearly identify the threats and opportunities. Those are the external forces that might affect the entire management.
We must be aware about the dimensions of markets, the factors affecting consumption and relationship with customers. As marketing management collects and processes data on these environments, it must be ever vigilant in their efforts to apply what they learn to developing opportunities and dealing with threats.
By constantly looking at the dynamic changes that are occurring in environments, companies are better prepared to adopt to change, prepare long range strategy, meet the needs of today’s and tomorrow’s customers, and complete with the intense competition present in the global marketplace.
Marketing environments are continuously changing and businesses operating in such turbulent environments need to be flexible. Globalisation and lower barriers to entry now mean that
BATASAN SATELLITE CAMPUS
IBP Road, Batasan Hills, Quezon City
Date: February 4, 2013
Entrepreneurial Marketing
Chapter 3
THE PHILIPPINE MARKETING ENVIRONMENT
Written Report
Group 1
Alba, Alyanna Marie
Cleofe, Rancel
Delos Santos, Ferdinand
Espos, Norman
Linag, Stephanie
Macasojot, Jellie
Roxas, Derick
Villarosa, Christilyn
INTRODUCTION
We all know that the modern economy has affected the marketing practices and philosophies. The study of marketing must continue in understanding the marketing opportunities. We will discover that marketing is not enclosed in a box but rather belong into a complex and dynamic changing environment.
The Philippine economy grows fast and changes in almost all areas including communication, banking, geography, agriculture, transportation, exports and many other things. This is due to the fact that Filipinos are eager to adopt innovation and development. Therefore, the company must always consider the thorough analysis and understanding of the marketing environment when for us to clearly identify the threats and opportunities. Those are the external forces that might affect the entire management.
We must be aware about the dimensions of markets, the factors affecting consumption and relationship with customers. As marketing management collects and processes data on these environments, it must be ever vigilant in their efforts to apply what they learn to developing opportunities and dealing with threats.
By constantly looking at the dynamic changes that are occurring in environments, companies are better prepared to adopt to change, prepare long range strategy, meet the needs of today’s and tomorrow’s customers, and complete with the intense competition present in the global marketplace.
Marketing environments are continuously changing and businesses operating in such turbulent environments need to be flexible. Globalisation and lower barriers to entry now mean that