Marketing Environment Analysis for the Clothing Manufacturer
Marketing Environment Analysis for the Clothing Manufacturer
Introduction
The purpose of this essay is to create an international market analysis for an Australian clothing manufacture called Rivers, which is designing for fashion man and women apparels and accessories. In modern society, with the trend of globalization, companies are no longer satisfied with only produce goods for their domestic consumers. On this occasion, the Australian company Rivers designed and manufactured its own style clothes. It helps consumers can recognize Rivers’ products easily. Because of Rivers already established a solid foundation in Australian, it starts to expand its business into the international market. Its target market is the Saudi Arabia, which is locating in the Arabian Peninsula. In this essay, economic and financial environment in the Saudi Arabia will be primary analyzed. Then the debate will moves to culture environment in the Saudi Arabia. Thirdly, political and legal environment will also be outlined. At last, conclusion about whether Rivers should enter into Saudi Arabia market would be given based on the previews market research.
Economic and Financial Environment of Saudi Arabia
Saudi Arabia is known as an oil kingdom, and it causes Saudi Arabia has an oil-based economy with strong government controls over major economic activities. It possesses about 17% of the world's proven petroleum reserves, ranks as the largest exporter of petroleum and plays an essential role in OPEC. From CIA World Factbook, the revenue of the oil sector accounts for 80 percent of budget revenue, 45 percent of gross domestic product and 90 percent of export profit (Kayed & Kabir, 2011). However, because of strong petroleum industry, Saudi Arabia kept a particular economic structure in a long time. Comparing with the petroleum industry, the lack of spending on agriculture and the limited natural conditions of Saudi Arabia lead to its agriculture developed slowly. As the
Introduction
The purpose of this essay is to create an international market analysis for an Australian clothing manufacture called Rivers, which is designing for fashion man and women apparels and accessories. In modern society, with the trend of globalization, companies are no longer satisfied with only produce goods for their domestic consumers. On this occasion, the Australian company Rivers designed and manufactured its own style clothes. It helps consumers can recognize Rivers’ products easily. Because of Rivers already established a solid foundation in Australian, it starts to expand its business into the international market. Its target market is the Saudi Arabia, which is locating in the Arabian Peninsula. In this essay, economic and financial environment in the Saudi Arabia will be primary analyzed. Then the debate will moves to culture environment in the Saudi Arabia. Thirdly, political and legal environment will also be outlined. At last, conclusion about whether Rivers should enter into Saudi Arabia market would be given based on the previews market research.
Economic and Financial Environment of Saudi Arabia
Saudi Arabia is known as an oil kingdom, and it causes Saudi Arabia has an oil-based economy with strong government controls over major economic activities. It possesses about 17% of the world's proven petroleum reserves, ranks as the largest exporter of petroleum and plays an essential role in OPEC. From CIA World Factbook, the revenue of the oil sector accounts for 80 percent of budget revenue, 45 percent of gross domestic product and 90 percent of export profit (Kayed & Kabir, 2011). However, because of strong petroleum industry, Saudi Arabia kept a particular economic structure in a long time. Comparing with the petroleum industry, the lack of spending on agriculture and the limited natural conditions of Saudi Arabia lead to its agriculture developed slowly. As the