marketing environment and buyer behaviour
Take Home Test – 9982396
A. The external marketing environment (1000 words) Choose two environments within the external environment to analyse - demographic, socio-cultural, economic, technological, natural, competitive and political and legal (500 words per environment)
Provide a definition of each chosen environment and justify in relation to your product (4 marks) Explain how each chosen environment impacts your product, using evidence from your research (business sources) to justify (20 marks) Discuss the opportunities presented for your chosen product in each environment (8 marks) Discuss the threats presented for your chosen product in each environment (8 marks)
1) Political
First of all, political factors refer to the stability of the political environment and the attitudes of political parties or movements. This may manifest in government influence on tax policies, or government involvement in trading agreements. Political factors are inevitably entwined with Legal factors such as national employment laws, international trade regulations and restrictions, monopolies and mergers’ rules, and consumer protection. The difference between Political and Legal factors is that Political refers to attitudes and approaches, whereas Legal factors are those which have become law and regulations. Legal needs to be complied with whereas Political may represent influences, restrictions or opportunities, but they are not mandatory.
One of the important aspects that Apple Inc. must consider is a market and product launching regulations. Another important aspect is competitive regulations, taxes, government regulations, employment policies and political stability of the entering country. For example, when Apple is entering a new country it should know its regulations on imported products and tax legislations. Political instability also can affect Apple’s sales and distribution channels and trade barriers of the country. As we know Apple is US Company and it is a
A. The external marketing environment (1000 words) Choose two environments within the external environment to analyse - demographic, socio-cultural, economic, technological, natural, competitive and political and legal (500 words per environment)
Provide a definition of each chosen environment and justify in relation to your product (4 marks) Explain how each chosen environment impacts your product, using evidence from your research (business sources) to justify (20 marks) Discuss the opportunities presented for your chosen product in each environment (8 marks) Discuss the threats presented for your chosen product in each environment (8 marks)
1) Political
First of all, political factors refer to the stability of the political environment and the attitudes of political parties or movements. This may manifest in government influence on tax policies, or government involvement in trading agreements. Political factors are inevitably entwined with Legal factors such as national employment laws, international trade regulations and restrictions, monopolies and mergers’ rules, and consumer protection. The difference between Political and Legal factors is that Political refers to attitudes and approaches, whereas Legal factors are those which have become law and regulations. Legal needs to be complied with whereas Political may represent influences, restrictions or opportunities, but they are not mandatory.
One of the important aspects that Apple Inc. must consider is a market and product launching regulations. Another important aspect is competitive regulations, taxes, government regulations, employment policies and political stability of the entering country. For example, when Apple is entering a new country it should know its regulations on imported products and tax legislations. Political instability also can affect Apple’s sales and distribution channels and trade barriers of the country. As we know Apple is US Company and it is a
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