marketing environment and marketing mix of Walt Disney
Contents
I) INTRODUCTION 3
1. General Introduction 3
2. Market 3
II) MARKETING ENVIRONMENT 4
1. Micro – Environment 4
2. Macro – environment 4
2.1 The Economic Environment 4
2.2 The Cultural Environment 5
2.3 The Natural Environment 6
2.4 The Demographic Environment 7
III) MARKETING MIX 7
1. Target Market 7
2. Price 8
3. Product 8
4. Distribution 9
5. Promotion 10
IV) LESSON 13
I) INTRODUCTION
1. General Introduction
Type: Public (NYSE: DIS)
Year of establishment: 16/10/1923
Industry: Media and Entertainment
Field of activity: The Walt Disney Studios, Studio Entertainment, Disney Consumer Products, Media Networks. Headquarters: City Burbank, Califorlia, United States.
The head of: Brother Walt Disney and Roy Disney.
Employees: 200,000 (2011).
Branch: ABC Family, ABC Kids, Walt Disney Studios Distribution, Walt Disney Stodios Motion Pictures Group, Disney Channel, Walt Disney Parks and Resorts, Walt Disney Picture, ESPN, ESPN2, Jetix, Mineral County Alternative School, Walt Disney Television Animation, Walt Disney Records, Playhouse Disney, Disney Consumer Products, Pixar, Soapnet, Disney Interactive Studios, Muppets Holding Company, Disney Store, and Toon Disney.
Website: www.corporate.disney.go.com
2. Market
The Walt Disney Company determined not only stopped the construction of production facilities in the domestic market, the company also expanded into countries such as: England, France, China, Japan, Taiwan, ...
II) MARKETING ENVIRONMENT
1. Micro – Environment
- The people who prepare for marketing plan are the groups that make up the company's micro environment. Activities of all these parts will affect the planning and operation of the marketing department.
- Suppliers are trading companies and individuals who provide companies and competitors the source of materials needed to produce specific goods or certain services.
Ex: In the field of Parks and Resorts, design, construction workers, maintenance teams and staff industrial is suppliers.
These
I) INTRODUCTION 3
1. General Introduction 3
2. Market 3
II) MARKETING ENVIRONMENT 4
1. Micro – Environment 4
2. Macro – environment 4
2.1 The Economic Environment 4
2.2 The Cultural Environment 5
2.3 The Natural Environment 6
2.4 The Demographic Environment 7
III) MARKETING MIX 7
1. Target Market 7
2. Price 8
3. Product 8
4. Distribution 9
5. Promotion 10
IV) LESSON 13
I) INTRODUCTION
1. General Introduction
Type: Public (NYSE: DIS)
Year of establishment: 16/10/1923
Industry: Media and Entertainment
Field of activity: The Walt Disney Studios, Studio Entertainment, Disney Consumer Products, Media Networks. Headquarters: City Burbank, Califorlia, United States.
The head of: Brother Walt Disney and Roy Disney.
Employees: 200,000 (2011).
Branch: ABC Family, ABC Kids, Walt Disney Studios Distribution, Walt Disney Stodios Motion Pictures Group, Disney Channel, Walt Disney Parks and Resorts, Walt Disney Picture, ESPN, ESPN2, Jetix, Mineral County Alternative School, Walt Disney Television Animation, Walt Disney Records, Playhouse Disney, Disney Consumer Products, Pixar, Soapnet, Disney Interactive Studios, Muppets Holding Company, Disney Store, and Toon Disney.
Website: www.corporate.disney.go.com
2. Market
The Walt Disney Company determined not only stopped the construction of production facilities in the domestic market, the company also expanded into countries such as: England, France, China, Japan, Taiwan, ...
II) MARKETING ENVIRONMENT
1. Micro – Environment
- The people who prepare for marketing plan are the groups that make up the company's micro environment. Activities of all these parts will affect the planning and operation of the marketing department.
- Suppliers are trading companies and individuals who provide companies and competitors the source of materials needed to produce specific goods or certain services.
Ex: In the field of Parks and Resorts, design, construction workers, maintenance teams and staff industrial is suppliers.
These