Preview

Marketing for Services

Powerful Essays
Open Document
Open Document
10747 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing for Services
Gold Spa and Fitness Club
Marketing for Services
Project Report

By:
Ali Owais
Arshia Azhar
Arsalan Khan
Hassan Tahir
M.Adeel Tariq
Momin Malik
Ibrahim Farukh

Haroon Ahmed
June 27, 2012
Lahore School of Economics

Table of contents
Executive Summary……………………………………………………………………3
Introduction…………………………………………………………………………….4
Core and Supplementary services…………………………………………………….5
3 Stage model of consumption…………………………………………………………8
Flower of Service……………………………………………………………………….11
Distribution and role of intermediates………………………………………………..13
Blueprinting and fail points…………………………………………………………...15
Price Fencing…………………………………………………………………………..17
Managing Demand…………………………………………………………………….19
Marketing for communication………………………………………………………..20
Service Scape…………………………………………………………………………..22
Positioning………………………………………………………………………………23
Managing People………………………………………………………………………25
Customer Relationship Management………………………………………………...27
Conclusion……………………………………………………………………………..29
Interview Questions……………………………………………………………………31
References………………………………………………………………………………32
Sources…………………………………………………………………………………..33

Executive Summary
Service sector dominates economy in most nations as a result many new industries and most new jobs are created by services. Understanding services offers personal competitive advantage. In this report we tend to explain the marketing for services in the case of a health and fitness club. GOLD Spa and Fitness Club is a brand new addition to the world of fitness, destined to bring you the best fitness facilities under one roof, through inspiring its members with unrivaled energy and providing the finest equipment and fitness knowledge available to help its members achieve their individual potential. In our report we have discussed how Gold Spa and Fitness Club deals with clients, how they operate and what services they provide. What is their pricing method, how they deal with vendors and moreover how after the providing and


References: Sources www.google.com bahriatown.com/index.php?option=com_content&task...id... www.facebook.com/GoldSpaAndFitnessClub www.bplans.com/health_spa.../market_analysis_summary_fc.php www.marketmyclub.com www.spamarketing.net www.enterpreneur.net
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Direct Marketing Servicing Proposal
    • 3613 Words
    • 15 Pages

    Direct Marketing Servicing Proposal

    Direct Marketing Servicing Corporation has received a large sum of money from a venture capitalist. The venture capitalist and Nathan Jr. are predicting 100% growth in five years. To achieve that growth, productivity will need to increase by a similar amount. Therefore, this proposal provides a suggested business model update. Further, the Information Technology Systems Functional Area’s four main IT departments’ updates are indicated to assist the business model to predict, plan, and implement future growth and profits.…

    • 3613 Words
    • 15 Pages
    Good Essays
    Read More
  • Powerful Essays

    Service Marketing Chapter Summery
    • 2181 Words
    • 8 Pages

    Service Marketing Chapter Summery

    Before going to any consumers, we have to identify what are the information we are looking…

    • 2181 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Business Marketing
    • 1051 Words
    • 5 Pages

    Business Marketing

    LO1. There are four major trends that have influenced world trade and global marketing . first one is decline of economic protectionism , is the practice of shielding one or more industries within a country’s economy from foreign competition through the use of tariffs or quotas . Second is rise of economic integration , just like creation of the European Union and the North American Free Trade Agreement . Third , there exists global competition among global companies for global consumers , resulting in firms adopting global marketing strategies and promoting global brands . And finally , is the emergence of a networked global marketspace has emerged using internet technology as a tool for exchanging goods , services , and information on a global scale.…

    • 1051 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Promote products and services
    • 2604 Words
    • 8 Pages

    Promote products and services

    1. I will be using print media to promote the new car to be launched as I find this is a good way to target a large audience by putting ads in the paper, on posters, on the walls of bus stops, billboards, etc.…

    • 2604 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    7 Ps of Services Marketing
    • 540 Words
    • 3 Pages

    7 Ps of Services Marketing

    Marketing services is different from marketing goods, and the marketing tools and practices developed for goods marketing are often not directly transferable to the marketing of services. There are several major differences, including:…

    • 540 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Product and Service Marketing Analysis
    • 1208 Words
    • 5 Pages

    Product and Service Marketing Analysis

    Product and service marketing are highly related. Take the success of a company like Apple, for example. The technology giant operates nearly 400 retail stores, employs more than 42,000 people and hosts more than a million visitors each day. In 2012, Apple’s retail operations generated nearly $19 billion. Furthermore, it’s estimated that Apple’s Fifth Avenue store generates more than $35,000 per square foot, making it the highest grossing retailer in New York – ever. Those statistics reinforce the company’s product and service strategies of those of a highly successful company. Apple continues to hold a number one spot on a list of the world’s most admirable companies. However, the success of Apple hasn’t always been so great. It wasn’t until the company combined good products with good services, that profits increased exponentially.…

    • 1208 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Service Marketing Encounters
    • 4091 Words
    • 17 Pages

    Service Marketing Encounters

    References: Bitner, Mary Jo. ‘Self-service technologies: What do customers expect? ' Marketing Management. Chicago: 2001. Vol 10, pg. 10, 2 pgs.…

    • 4091 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    8ps of Services Marketing
    • 555 Words
    • 3 Pages

    8ps of Services Marketing

    Following are the 8Ps of services marketing for this new Service. In which we provide service of all types of Silver and Imitation Bridal jewellery including necklaces, ear rings, Bengals, bracelets, anklets, rings, chains, tika, jhomer and nath. Our target market is upper middle, middle and lower middle class of society.…

    • 555 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Service Marketing Pre-Purchase Stage
    • 1194 Words
    • 5 Pages

    Service Marketing Pre-Purchase Stage

    To market services effectively, marketing managers need to understand the consumer decision process applies to both goods and services. In this essay, firstly, I am going to analyze the pre-purchase stage of service experiences in Modern Beauty Salon which is a beauty salon that I encountered recently. Secondly, I will evaluate the different types of risk which I perceived before consumption. Thirdly, I would like to illustrate the various strategies that the company offered in order to lower my perceived risks. Finally, I will use a diagram to identify the various components of my expectation in the pre-purchase.…

    • 1194 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Service Marketing Mix
    • 806 Words
    • 4 Pages

    Service Marketing Mix

    I am study of the 7 p’s of KOTAK MAHINDRA BANK in related to marketing research. I also study in details 3 p’s of service marketing like people, process, & physical evidence etc.…

    • 806 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Service Marketing Management Assignment
    • 1498 Words
    • 6 Pages

    Service Marketing Management Assignment

    Choose 2 services that you personally experienced: one is satisfactory and the other is dissatisfactory. Analyze their success or failure in serving you as a customer using relevant services marketing management theories. For each service, you should choose NO more than 3 topics to discuss. Finally, you need to provide your recommendations for the service providers based on your finding.…

    • 1498 Words
    • 6 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Services Marketing and Customer Relationship
    • 262 Words
    • 2 Pages

    Services Marketing and Customer Relationship

    Master of Business Administration-MBA Semester 4 MK0006 – Services Marketing and Customer Relationship Management - 2 Credits (Book ID: xxxxxxx) Assignment Set- 1 (30 Marks)…

    • 262 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Challenges in Services Marketing
    • 569 Words
    • 3 Pages

    Challenges in Services Marketing

    even consider. Products are tested before they go out the door. If a product has…

    • 569 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Marketing of Services Telecom
    • 6236 Words
    • 25 Pages

    Marketing of Services Telecom

    ABSTRACT The future could be the past. The Silk Route, an ancient trade route for goods of all kinds between merchants, nomads and urban dwellers from Ancient China, Ancient India, Ancient Tibet, Persian Empire and Mediterranean countries which continued for almost 3000 years is back in a rejuvenated form. Unlike the old times it is not about handful of commodities such as silk or spices but by wide variety of highly fertile grounds suitable for growing cash crops and specialty crops and countries that hold some of the world‟s largest shares of several minerals. The rise of Asia has significantly changed the global commodities market. As the largest consumer of metals, Asia now dictates global prices, and its influence is not merely limited to metals. The commodities derivative market is also evolving at an unstoppable pace. As the US and Europe introduce regulatory changes limiting speculation, a new order is emerging in Asia where more commodities derivatives are available on regional exchanges. It is not to say that it‟s all hunky dory. Most of the Asian countries have some chequered history in commodity markets. Whether it is China‟s closing down of dozen‟s of exchanges in late 90‟s or India‟s trial and error method with some of the key commodities. For Asia to become emerging benchmark in commodity markets, it has to overcome problems with availability of trade & commodity finance, slow pace of reforms and confining exchanges to only domestic players. Each country has its own method and pace for solving this problem but countries should work co operatively at a regional level to solve some of them. For example working establishment of a regional trade finance database to facilitate information exchange and share experiences Asia has many strengths including being the production house of many commodities and growth of consumption of two Asian giants but Population of more two…

    • 6236 Words
    • 25 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Service Marketing
    • 3210 Words
    • 13 Pages

    Service Marketing

    SPINZONE dry cleaning is a concept of Cleaning Services available to individuals and families, including dry cleaning and laundry. Spinzone dry cleaning intends to offer affordable "luxury" cleaning to all. Quality is made available to everybody. Spin zone dry cleaning is the best service provider in your area.…

    • 3210 Words
    • 13 Pages
    Powerful Essays
    Read More

Related Topics