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Marketing for the 21st Century

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Marketing for the 21st Century
MB-103: Marketing for the 21st Century

Marketing Plan – Dynamite

MB-103: Marketing in the 21st Century

Marketing Plan: NTU Merchandise Products Group: Dynamite
Semester 2 AY10/11 Prepared by:

 Bey Kian Chu Clement  Kyle Poh Kuan Yi  Mohammad Haiqal Bin Eddy  Muhammad Khairil Bin Abdul Hakim  Pamela Chan Ting Jun  Shaun Loh Pei Hao  Tan Yi Bing  Turakhia Aditya
Submission on : 03rd April 2011

088798J17 U1021134F U1021861A U1021629C U1030221J U1022468H U1022595B 074204A12

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MB-103: Marketing for the 21st Century

Marketing Plan – Dynamite

Table of Contents
1.0 Introduction ................................................................................................................................................ 4 2. Company information ................................................................................................................................ 4 2.1 Vision ...................................................................................................................................................... 4 2.2 Mission .................................................................................................................................................... 4 3. Business Environment ............................................................................................................................... 4 3.1 Political ................................................................................................................................................... 5 3.2 Economic ................................................................................................................................................ 5 3.3 Social ....................................................................................................................................................... 5 3.4 Technology
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