Marketing Geography
GGR252H5 S - Marketing Geography
Assignment 1
Student Name: Ren, Qiaoyue Student Number: 999231068 Course Instructor: Joseph Leydon Lecture Session: LEC 0101 Due Date: Feb. 4th, 2013 at 12pm
0
Marketing Geography - Assignment 1 Introduction: Consumers always play the essential role in marketing. So, understanding different buying patterns is very important for marketing and retail analysts to be successful in the business. Nowadays, more and more marketers begin to pay more attention to investigate that what and why different consumers can form different buying patterns. For example, what kinds of stores they like to visit, what places they prefer to go and why, what kinds of products and how frequently they buy in a certain period of the time and so on. However, knowing different types of consumers buying behaviors is complicated because many aspects such as age, family income, occupation, education can influence their buying behaviors. This paper will discuss and demonstrate that how these factors can influence or even determine different buying patterns through data collected from four Dissemination Areas (D.A.), which are the smallest geographic unit for census data organization, and can help readers to understand consumers buying patterns. Population Profile
40% % 35% 30% o f 25% 20% t 15% o t 10% a 5% l 0%
Population by different age groups, 0-55 years and over, for four selected Dissemination Areas
< 20 years DA35210850
Source: Census of Canada 2006
20 to 34 years Age DA35210851 Figure 1 1
35 to 54 years DA35210852
55 years and over DA35211459
Marketing Geography - Assignment 1
45% % 40% 35% o 30% f 25% t 20% o 15% t 10% a 5% l 0%
Population by different income groups, family income in 2005, for four selected Dissemination Areas
$89,999 DA35211459
40% % 35% 30% o f 25% 20% t o 15% t a 10% l 5% 0%
Population by different occupation groups, for four selected Dissemination Areas
Managers
Supervisors
Assignment 1
Student Name: Ren, Qiaoyue Student Number: 999231068 Course Instructor: Joseph Leydon Lecture Session: LEC 0101 Due Date: Feb. 4th, 2013 at 12pm
0
Marketing Geography - Assignment 1 Introduction: Consumers always play the essential role in marketing. So, understanding different buying patterns is very important for marketing and retail analysts to be successful in the business. Nowadays, more and more marketers begin to pay more attention to investigate that what and why different consumers can form different buying patterns. For example, what kinds of stores they like to visit, what places they prefer to go and why, what kinds of products and how frequently they buy in a certain period of the time and so on. However, knowing different types of consumers buying behaviors is complicated because many aspects such as age, family income, occupation, education can influence their buying behaviors. This paper will discuss and demonstrate that how these factors can influence or even determine different buying patterns through data collected from four Dissemination Areas (D.A.), which are the smallest geographic unit for census data organization, and can help readers to understand consumers buying patterns. Population Profile
40% % 35% 30% o f 25% 20% t 15% o t 10% a 5% l 0%
Population by different age groups, 0-55 years and over, for four selected Dissemination Areas
< 20 years DA35210850
Source: Census of Canada 2006
20 to 34 years Age DA35210851 Figure 1 1
35 to 54 years DA35210852
55 years and over DA35211459
Marketing Geography - Assignment 1
45% % 40% 35% o 30% f 25% t 20% o 15% t 10% a 5% l 0%
Population by different income groups, family income in 2005, for four selected Dissemination Areas
$89,999 DA35211459
40% % 35% 30% o f 25% 20% t o 15% t a 10% l 5% 0%
Population by different occupation groups, for four selected Dissemination Areas
Managers
Supervisors