Marketing Home Health Care
Home Health Care Marketing Plan
Marketing Management– MM522
Home Health United is a home healthcare agency working with physicians and hospitals in the Chicago, IL area. This company’s mission statement is the following:
“To be the best and most efficient home health agency, delivering the best services to all our patients who are homebound and need the healthcare.” The company will start out as a small agency with two administrative individuals handling the scheduling and the medical billing and coding. The rest of the individuals will be a registered nurse, physical therapist and a home aid. As the company grows and the clientele grows we will hire more nurses and therapists. We will use a network of physicians which are know to my family and my girlfriend’s father who has been a physician in the Chicago for almost 15 years. This will be a lot of business to work with initially but the goal will be to grow slowly but successfully. Most of the marketing with be done face to face at the offices of physicians and hospitals. We will primarily concentrate with private practices and work with physician groups out of hospitals. We will not be mass marketing because we don’t have the personnel to handle if we get an overwhelming response. We will be competing with other home health agencies of a smaller size and larger size because chances are when we are taking patients those will be personally referred and taking them away from a particular agency. This will be a marketing plan mainly intended for a smaller operation and we the company develops so will the marketing plan depending on how large we would like for the company to grow. If there is a good business model with individuals with comfortable salaries the motto is that will be the equation for success. The plan is not to become a multi national company but more of a local service which provides dependable and consistent service to home health care patients in the greater Chicago, IL area.
Marketing Management– MM522
Home Health United is a home healthcare agency working with physicians and hospitals in the Chicago, IL area. This company’s mission statement is the following:
“To be the best and most efficient home health agency, delivering the best services to all our patients who are homebound and need the healthcare.” The company will start out as a small agency with two administrative individuals handling the scheduling and the medical billing and coding. The rest of the individuals will be a registered nurse, physical therapist and a home aid. As the company grows and the clientele grows we will hire more nurses and therapists. We will use a network of physicians which are know to my family and my girlfriend’s father who has been a physician in the Chicago for almost 15 years. This will be a lot of business to work with initially but the goal will be to grow slowly but successfully. Most of the marketing with be done face to face at the offices of physicians and hospitals. We will primarily concentrate with private practices and work with physician groups out of hospitals. We will not be mass marketing because we don’t have the personnel to handle if we get an overwhelming response. We will be competing with other home health agencies of a smaller size and larger size because chances are when we are taking patients those will be personally referred and taking them away from a particular agency. This will be a marketing plan mainly intended for a smaller operation and we the company develops so will the marketing plan depending on how large we would like for the company to grow. If there is a good business model with individuals with comfortable salaries the motto is that will be the equation for success. The plan is not to become a multi national company but more of a local service which provides dependable and consistent service to home health care patients in the greater Chicago, IL area.
References: Hunt, Jo Anne. “Opportunities in the Medical Home.” Journal of Health Care Compliance, Volume 11, Number 3, May-June 2009. New York, NY. Meyer, RP. “Consider Medical Care at Home.” Geriatrics 2009 Jun; Vol. 64 (6), pp. 9-11. Paraprofessional Health Inst. North Carolina Dep. Health. Hum. Serv. Off. Long Term Care. 2002. http://facility-services.state.nc.us White, M. “Homecare Consortium addresses frontline worker issues.” Generations 54-56. 1994