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Marketing Implications of Technology : Recent and Upcoming Trends

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Marketing Implications of Technology : Recent and Upcoming Trends
Recent and Emerging Trends in Impact of Technology on Marketing

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Recent and Emerging Trends in Impact of Technology on Marketing
MTCI Individual Assignment

Sajith P Surendran 309/48

IIM Calcutta 2013 - MTCI

Recent and Emerging Trends in Impact of Technology on Marketing

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Contents
Recent Technology Trends in Marketing .............................................................................................3 Personalized Marketing ............................................................................................................................ 3 Social Media is maturing ........................................................................................................................... 3 Four Screens and a Cloud.......................................................................................................................... 4 Big Data : The key to the room of insights ................................................................................................ 4 Better predictions and Offline Tracking .................................................................................................... 5 Emerging Technology Trends in Marketing .........................................................................................6 The Future will be driven by emotion ....................................................................................................... 6 The emergence of new parameters in decision making ........................................................................... 6 From leather wallet to mobile wallet ....................................................................................................... 7 Content Marketing: The crown Prince ...................................................................................................... 7 Convergence - and divergence
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