Marketing In Canada
Principles of Marketing Financial Services
Assignment - 1
Banking Industry in Canada
Gaurav Sahdev
Introduction:
According to the World Economic Forum Canada has the safest banking system in the world, lead by the Big Five Canadian Banks i.e Royal Bank of Canada, BMO, CIBC, TD, Scotia Bank.
Financial markets consist of markets for money, bonds, equities, derivatives, and foreign exchange. It is the channel through which savings become investments, and through which money and financial claims are transferred and settled.
The Banks in Canada works with other agencies and market participants to promote the safe and efficient operation of the system's key elements. The Bank: * provides liquidity to the system * gives policy …show more content…
RBC serves close to 18 million personal, businesses, public sector and institutional clients through offices in Canada, the U.S. and 51 other countries.
As far as market share is concerned in Canada,
RBC has a 26% share of the market for current accounts —
It has a 9.3% lead over Toronto-Dominion Bank;
It has a 12% share of loans, which is 2.3% more than Bank of Montreal
It has 19% of small business banking is with RBC, which is a 3% lead over TD
RBC leads with 23% in commercial banking which 10% more than TD.
http://network.nationalpost.com/np/blogs/tradingdesk/archive/2007/04/26/royal-bank-plays-up-market-share-supremacy.aspx#ixzz10Kbif7Cy, http://www.rbc.com/aboutus/index.html
Major Players:
Official names | Assets | Deposits | Capitalization | Branches
(Canada only) | …show more content…
Services offered include savings and chequing accounts, mortgages, personal loans, debit/credit and certificate of deposits.
*Private banking - Above a certain level of wealth, you need customized advice from someone who understands your unique circumstances
*Mutual funds - A mutual fund is a professionally managed type of collective investments scheme that pools money from many investors and invests typically in investment securities, stocks ,bonds ,short term money and precisions.
*Insurance - It is a risk management from one entity to another in exchange for payment.
*Capital market - Capital market is simply any market where a government or a company can raise money to fund their operations and long term
Assignment - 1
Banking Industry in Canada
Gaurav Sahdev
Introduction:
According to the World Economic Forum Canada has the safest banking system in the world, lead by the Big Five Canadian Banks i.e Royal Bank of Canada, BMO, CIBC, TD, Scotia Bank.
Financial markets consist of markets for money, bonds, equities, derivatives, and foreign exchange. It is the channel through which savings become investments, and through which money and financial claims are transferred and settled.
The Banks in Canada works with other agencies and market participants to promote the safe and efficient operation of the system's key elements. The Bank: * provides liquidity to the system * gives policy …show more content…
RBC serves close to 18 million personal, businesses, public sector and institutional clients through offices in Canada, the U.S. and 51 other countries.
As far as market share is concerned in Canada,
RBC has a 26% share of the market for current accounts —
It has a 9.3% lead over Toronto-Dominion Bank;
It has a 12% share of loans, which is 2.3% more than Bank of Montreal
It has 19% of small business banking is with RBC, which is a 3% lead over TD
RBC leads with 23% in commercial banking which 10% more than TD.
http://network.nationalpost.com/np/blogs/tradingdesk/archive/2007/04/26/royal-bank-plays-up-market-share-supremacy.aspx#ixzz10Kbif7Cy, http://www.rbc.com/aboutus/index.html
Major Players:
Official names | Assets | Deposits | Capitalization | Branches
(Canada only) | …show more content…
Services offered include savings and chequing accounts, mortgages, personal loans, debit/credit and certificate of deposits.
*Private banking - Above a certain level of wealth, you need customized advice from someone who understands your unique circumstances
*Mutual funds - A mutual fund is a professionally managed type of collective investments scheme that pools money from many investors and invests typically in investment securities, stocks ,bonds ,short term money and precisions.
*Insurance - It is a risk management from one entity to another in exchange for payment.
*Capital market - Capital market is simply any market where a government or a company can raise money to fund their operations and long term