Marketing in Travel and Tourism
Introduction
MARRIOTT INTERNATIONAL Inc.
Marriott International, Inc., is one of the leading lodging and hospitality company. It’s been founded in Washington, D.C., in 1927 and everything started with a root beer stand. The first hotel has been opened in 1957 and Marriott has established a culture and tradition of innovation, service and performance. At this moment Marriott International has around 3801 properties 660394 rooms in 74 countries and territories (http://www.marriott.com/hotel-development/real-estateinvestments.mi).
The company is present in different markets in the tourism sector like: full service lodging, select service lodging, extended service lodging, timeshare and at one point in history they were having theme parks as well which were sold in 1984.
Marriott International operates and franchises hotels under 16 brands like Marriott, The Ritz-Carlton, JW Marriott, Bulgary, Edition, Gaylord Hotels, Renaissence, Autograph Collection, AC Hotels by Marriott, Courtyard, Fairfield Inn & Suites, SpringHill Suites, Residence Inn, Towne Place Suites, ExecuStay, and Marriott Executive Apartments (http://www.marriott.com/hotel-development/real-estateinvestments.mi).
The biggest competitors for Marriott International are Accor SA, Hilton Worldwide, Inc. and Intercontinental Hotels Group. But they always try to differentiate with their core values which are putting people first, pursuing excellence, embracing change, acting with integrity and serving the world (Marriott annual report, 2012).
In the next assignment we will try to talk about the way Marriott International Inc. apply the marketing strategies in their organization.
Task 1.a
Kotler in 2008 wrote that marketing refers to the social and marketing processes that include services, products and value being exchanged to fulfil groups and individuals wants and needs. The core marketing concepts are
MARRIOTT INTERNATIONAL Inc.
Marriott International, Inc., is one of the leading lodging and hospitality company. It’s been founded in Washington, D.C., in 1927 and everything started with a root beer stand. The first hotel has been opened in 1957 and Marriott has established a culture and tradition of innovation, service and performance. At this moment Marriott International has around 3801 properties 660394 rooms in 74 countries and territories (http://www.marriott.com/hotel-development/real-estateinvestments.mi).
The company is present in different markets in the tourism sector like: full service lodging, select service lodging, extended service lodging, timeshare and at one point in history they were having theme parks as well which were sold in 1984.
Marriott International operates and franchises hotels under 16 brands like Marriott, The Ritz-Carlton, JW Marriott, Bulgary, Edition, Gaylord Hotels, Renaissence, Autograph Collection, AC Hotels by Marriott, Courtyard, Fairfield Inn & Suites, SpringHill Suites, Residence Inn, Towne Place Suites, ExecuStay, and Marriott Executive Apartments (http://www.marriott.com/hotel-development/real-estateinvestments.mi).
The biggest competitors for Marriott International are Accor SA, Hilton Worldwide, Inc. and Intercontinental Hotels Group. But they always try to differentiate with their core values which are putting people first, pursuing excellence, embracing change, acting with integrity and serving the world (Marriott annual report, 2012).
In the next assignment we will try to talk about the way Marriott International Inc. apply the marketing strategies in their organization.
Task 1.a
Kotler in 2008 wrote that marketing refers to the social and marketing processes that include services, products and value being exchanged to fulfil groups and individuals wants and needs. The core marketing concepts are
References: Cooper, C., Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S. (2005) – Tourism – Principles and Practice, 3rd ed., Pearson Education Ltd. Dolnicar, S. (2008) - Market Segmentation in Tourism, Faculty of Commerce - Papers, Available at: http://works.bepress.com/sdolnicar/192 Holloway, C., Humphreys, C. and Davidson, R. (2009) – The Business of Tourism, 8th ed., Pearson Education Ltd. Kotler, P., Armstrong, G., Wong, V. And Saunders, J. (2008) – Principles of Marketing, 5th European ed., Pearson Education Ltd. Kotler, P., Bowen, J.T., Makens, J.C. (2010) – Marketing for Hospitality and Tourism, 5th ed., Pearson Education Inc. http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx