Marketing in Travel and Tourism
Marketing in Travel and Tourism
July Assignment
Andreea Florina Tancau
ID: 11727
Table of Contents
Trailfinders – introduction 2
Task 1 2
A 2
B 4
C 4
Task 2 5
A 5
B 5
C 6
Task 3 6
A 6
B 7
Task 4 7
A 7
Fig 4.1 Integrated marketing communication 8
B 9
References 10
Trailfinders – introduction
Trailfinders is a tourism agency, founded by Mike Gooley, a former SAS officer. It dates from 1970. At the beginning, the company had four employees but because of a successful impact on the market, now it has more than 1000 employees. Trailflinder’s data base includes over 12.5 mil registered clients. There are 27 agencies all over the Britain and Ireland and the headquarters is settled in London.
The services provided by Trailfinders are: tours, cruises, flights, car hire, and hotels. These services are segmented in different types of holidays: luxury holidays, fly drive, beach holidays, safari, bespoke tourism, small group adventure, great rail Journeys and many other great experiences.
There are many geographical regions for a tourist to choose from: Australia, America, China, New Zealand, Sri Lanka, Africa, India, Europe, Japan, Russia, Canada, Mauritius, Maldives and so many other destinations.
In 1994 some Trailfinders agencies were opened in Australia but after seven years were closed because they were not profitable and the only solution was to retreat them from the travel and tourism market.
This company remained unique on its market because it keeps its traditional way of selling services. It is one of the few bodies that do not sell via internet. A holiday can be booked with Trailfinders only by phone or in a shop street. They think that for providing the perfect touristic products, a meeting face to face with a travel agent is necessary. In their opinion, when a holiday is booked on the internet cannot cover all the client’s needs because it is an impersonal action. A customer it can’t be sure if the chosen holiday from the
July Assignment
Andreea Florina Tancau
ID: 11727
Table of Contents
Trailfinders – introduction 2
Task 1 2
A 2
B 4
C 4
Task 2 5
A 5
B 5
C 6
Task 3 6
A 6
B 7
Task 4 7
A 7
Fig 4.1 Integrated marketing communication 8
B 9
References 10
Trailfinders – introduction
Trailfinders is a tourism agency, founded by Mike Gooley, a former SAS officer. It dates from 1970. At the beginning, the company had four employees but because of a successful impact on the market, now it has more than 1000 employees. Trailflinder’s data base includes over 12.5 mil registered clients. There are 27 agencies all over the Britain and Ireland and the headquarters is settled in London.
The services provided by Trailfinders are: tours, cruises, flights, car hire, and hotels. These services are segmented in different types of holidays: luxury holidays, fly drive, beach holidays, safari, bespoke tourism, small group adventure, great rail Journeys and many other great experiences.
There are many geographical regions for a tourist to choose from: Australia, America, China, New Zealand, Sri Lanka, Africa, India, Europe, Japan, Russia, Canada, Mauritius, Maldives and so many other destinations.
In 1994 some Trailfinders agencies were opened in Australia but after seven years were closed because they were not profitable and the only solution was to retreat them from the travel and tourism market.
This company remained unique on its market because it keeps its traditional way of selling services. It is one of the few bodies that do not sell via internet. A holiday can be booked with Trailfinders only by phone or in a shop street. They think that for providing the perfect touristic products, a meeting face to face with a travel agent is necessary. In their opinion, when a holiday is booked on the internet cannot cover all the client’s needs because it is an impersonal action. A customer it can’t be sure if the chosen holiday from the
References: American Marketing Association, 2007, Definition of Marketing, [online], available at: http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx, [Accessed 25th June 2013] Kotler, Armstrong, (2012) Principles of Marketing, 14th Ed., Pearson Prentice Hall Kotler, Bowen, Makens, (2010) Marketing for Hospitality and Tourism, 5th Ed., Pearson Prentice Hall Kotler, (2006) Marketing Management, 12th Ed., Pearson Prentice Hall Trailfinders.com. 2013. Tailormade Holidays | Trailfinders - The Travel Experts. [online] Available at: http://www.trailfinders.com/ [Accessed: 26 June 2013].