Preview

Marketing Information System

Powerful Essays
Open Document
Open Document
5573 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Information System
The Role of Information Management in the field of Marketing Decision Making

Introduction:

The field of marketing is concerned with development of effective strategies for managing such activities as product development, promotion, pricing, and distribution in a way that organizational objectives are achieved. Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.
In today’s world, we all know that without information management in the field of decision-making, the industry or firms will be poor of succeeding their goals. So, regarding with this, my research paper is pertaining with the contribution of having the Information Management in the area of Marketing Decision Making.
In this case, the role of Information management in the field of Marketing Decision-Making is definitely shows and gives the information how marketing is closer in the area of Technology. I believed that Marketing information is the lifeblood of marketing process; marketing decision won't be taken in the absence of marketing information. Marketing decisions are affected by many internal and external environmental variables, so the marketing decision maker needs a great deal of information related to these variables, to predict their directions and their expected effects on the internal activities of the organization and the market, in order to make the rational marketing decisions in an uncertainty environment facing the marketing administration. The marketing success in the organization depends basically on the availability and the accuracy of marketing information from its multiple sources.
All marketing organizations trying to find out and determine the nature of the markets and their trend needs and changes that occur in these markets, as well as trying to know the competitors, prices, options and other marketing information which is the key to

You May Also Find These Documents Helpful

  • Good Essays

    Sh3050 Unit 4

    • 4636 Words
    • 19 Pages

    Marketing is an essential part to the Organisations survival as we live in a customer driven environment that is possessed with endless aggressive competition. Thus the marketing process and effectiveness is important.…

    • 4636 Words
    • 19 Pages
    Good Essays
  • Satisfactory Essays

    According to (Pride Hughes, Kapoor 2015. Pg. 311) “a marketing information system is a system for managing marketing information that is gathered continually from internal and external sources,“ the internal records provide marketing managers with current information about sells costs, inventories and cash flows while the external records provide information about marketing-environment, organizations suppliers intermediaries and customers plus the changing conditions in the market, this information is gathered from sources like magazines, trade journals and commercial press. It is a valuable tool that helps in planning, implementing and controlling the marketing activities for the company. because most of these systems are computer based. Its important information for companies to be fully aware of the reasons that drive consumers why they prefer a certain brand over another so…

    • 455 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    1. Discuss the concept of a marketing information system and why it is important for marketing managers to be involved in planning the system. A marketing information system is a management information system designed to support marketing decision making. Trend in the marketing environment are picked up and analyzed through four subsystems making up the marketing information systems the internal accounting systems, marketing intelligence system, marketing research systems, and analytical systems. The information flows to marketing managers to help them in their marketing analysis planning, implementation, and control. Their marketing decision and communication then flow back to the market.…

    • 1419 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Nowadays in any business success, marketing always plays as a key part and have the most important role in doing business around the world. According to the economic in the real world nowadays is quite down, it makes many companies were shut downed or took over, and also have a new business enter in the market so the marketing is the important factor to make the business running and succeed. Marketing is the process of introducing and promoting the new product or service to the market and achieve the company’s objective, customer’s need, and competitors. Although we can achieve these goals, but the success marketer have to more concern and responding to a criticism, and use it to adjust the…

    • 718 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    One of the most important functional areas of a business is marketing. Marketing provides the organization with information, which allows the organization to make decisions on the demands of the consumers, changes in the market as well as any strategies of competitors. This contributes to effective management because it allows the business to make sure that they provide the right product or service to consumers. This is very important for management because if the business does get this wrong then the survival of the business is under threat. To make sure that the business provides the right good or service, the marketing manager has to gather all the relevant information and distribute it to other areas in a way that will benefit the organization as a whole. Information can be used to help management plan their objectives and strategy's, which can be very effective for the business.…

    • 1656 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Mark2052 Notes

    • 4017 Words
    • 17 Pages

    The systematic and objective identification, collection, analysis and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing.…

    • 4017 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Marketing is an “essential department of an organization” (Jiang, 2009), therefore it is vital to place a certain type of individual in the management position to manage this functional area. Specific tasks that are completed in this department are research of current and future market prospects and developing of new ideas that turn into products and services (Jiang, 2009).…

    • 1013 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Mkt 421 Marketing Paper

    • 800 Words
    • 4 Pages

    Marketing is about identifying and meeting human and social needs. Marketing is about meeting needs profitability. Marketing management is considered to some as an art and science of choosing target markets and getting, maintain, and increasing customers thorough creating, delivering, and communicating superior customer value (Kotler & Keller, 2009). Marketing can also be the act of buying and selling in a market or the commercial functions involved in transferring goods from the producer to the consumer. Marketing are the activities that direct a flow of goods and services from the manufacturer to the customers or consumers (Answers.com, 2010).…

    • 800 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    There is a significant relationship between the market intelligence and marketing research and information is the factor that relates market intelligence and marketing research. In order to conduct accurate and relevant marketing research, marketing intelligence plays very crucial role by providing necessary information. However, McDonald must determine that what information it needs. In this process, there are two major questions relating to sources of information i.e. (1) What are the internal information sources? And (2) what are the external information sources?…

    • 2154 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Marketing information system (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate and distribute information to people that make marketing decisions. Internal records are handled by sales representative and other staff included in the selling and shipping process.…

    • 624 Words
    • 3 Pages
    Good Essays
  • Good Essays

    3. market monitoring group which conducts the constant comparison of company's objectives versus the results…

    • 1047 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Consumer Behaviour

    • 1311 Words
    • 6 Pages

    In this modern advanced business era, we are able to receive information from different ways. There are many things that can influence how consumers receive information. According to Armstrong and Kotler (2009), marketing is to attract new customers, keep and grow the current customers, manage customer relationship and satisfy customer needs. Again, Armstrong and Kotler (2009) define the marketing as the company create value for customers and build up the customer relationship. It is about needs and wants from customers. Understand consumer behavior is about development of marketing strategies especially in pricing, product design, segmentation, positioning and promotion (Solomon et al, 2009).…

    • 1311 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    The present work is an effort to throw some light on the topic of “Marketing in a Connected World”. The work would possibly be not in its present shape without the able guidance, supervision and help of my teacher and mentor. With deep sense of gratitude I acknowledge the encouragement and guidance received from my project guide Shalini Aggarwal and other staff members of Shri Ram College Of Commerce, library for providing valuable data, the computer laboratories for their cooperation and support. I convey my heartfelt affection to all those people who have helped and supported me during the course, for completion of my Project Report.…

    • 8908 Words
    • 26 Pages
    Good Essays
  • Good Essays

    Research Paper

    • 4729 Words
    • 19 Pages

    This is to certify that project titled “ STUDY OF INFORMATION TECHNOLOGY IN MARKETING” submitted by “ Minal M. Awari” in partial fulfillment for the requirement for the award of Master of Business Administration (MBA) RTM Nagpur University has been carried out under my supervision.…

    • 4729 Words
    • 19 Pages
    Good Essays
  • Best Essays

    ASSIGNMENT TITLE: DELL COMPANY Table of Contents Gantt Chart.................................................................................................................... Page 10 1.0 Abstract.................................................................................................................... Page 11 2.0 Acknowledgment..................................................................................................... Page 12 3.0 Introduction.............................................................................................................…

    • 3717 Words
    • 15 Pages
    Best Essays

Related Topics