MARKETING IPHONE
MODULE CODE: BM2004
MODULE TITLE: FUNDAMENTALS OF MARKETING
LECTURER: Mrs. Yanty Roslinda Harun GROUP ASSIGNMENT
NAME
ID NUMBER
Hema Madhavan
00013723
Urmilla thinagaran
00013410
Jeyadarshini
00013715
Vasanraj
00013846
Sivanesan Manoran
00002505
Saathiis Mohan
00001948
Content
Introduction
Pg 3
Company and product performance
1.1. Indicate the company objectives and corporates strategies.
1.2. The product and the needs does it satisfy
Pg 4-6
Marketing environment
2. Assess the macro environment facing by the product
Pg 7
Competitive
3.1. The competitors and their operates
3.2. Apple company’s strengths in comparison to the competitor.
Pg 8-9
Buyers
4.1. Target Market and marketing strategies
4.2. Market segmentation
4.3. How the product been performing over last 3 years.
Pg 9-10
Conclusion and Recommendation
Pg 10-11
INTRODUCTION
Apple is an American multinational organization that plans and makes buyer hardware and PC programming items. The organization 's best-known equipment items incorporate Mac PCs, the iPod and the iPhone. Apple programming incorporates the Macintosh OS X working framework, the iTunes media program, the iLife suite of sight and sound and inventiveness programming, the iWork suite of benefit programming, refined product Studio, a suite of expert sound and film-industry programming items, and Rationale Studio, and a suite of sound instruments. The organization works more than 250 retail locations in nine nations and an online store where equipment and programming items are sold.
Built in Cupertino, California on April 1, 1976 and consolidated January 3, 1977,the organization was called Macintosh PC, Inc. for its initial 30 years, yet dropped the statement "PC" on January 9, 2007 to mirror the organization 's progressing venture into the purchaser gadgets advertise notwithstanding its customary concentrate on PCs. Apple has around 35,000 representatives overall and had overall yearly offers of US$32.48 billion in
MODULE TITLE: FUNDAMENTALS OF MARKETING
LECTURER: Mrs. Yanty Roslinda Harun GROUP ASSIGNMENT
NAME
ID NUMBER
Hema Madhavan
00013723
Urmilla thinagaran
00013410
Jeyadarshini
00013715
Vasanraj
00013846
Sivanesan Manoran
00002505
Saathiis Mohan
00001948
Content
Introduction
Pg 3
Company and product performance
1.1. Indicate the company objectives and corporates strategies.
1.2. The product and the needs does it satisfy
Pg 4-6
Marketing environment
2. Assess the macro environment facing by the product
Pg 7
Competitive
3.1. The competitors and their operates
3.2. Apple company’s strengths in comparison to the competitor.
Pg 8-9
Buyers
4.1. Target Market and marketing strategies
4.2. Market segmentation
4.3. How the product been performing over last 3 years.
Pg 9-10
Conclusion and Recommendation
Pg 10-11
INTRODUCTION
Apple is an American multinational organization that plans and makes buyer hardware and PC programming items. The organization 's best-known equipment items incorporate Mac PCs, the iPod and the iPhone. Apple programming incorporates the Macintosh OS X working framework, the iTunes media program, the iLife suite of sight and sound and inventiveness programming, the iWork suite of benefit programming, refined product Studio, a suite of expert sound and film-industry programming items, and Rationale Studio, and a suite of sound instruments. The organization works more than 250 retail locations in nine nations and an online store where equipment and programming items are sold.
Built in Cupertino, California on April 1, 1976 and consolidated January 3, 1977,the organization was called Macintosh PC, Inc. for its initial 30 years, yet dropped the statement "PC" on January 9, 2007 to mirror the organization 's progressing venture into the purchaser gadgets advertise notwithstanding its customary concentrate on PCs. Apple has around 35,000 representatives overall and had overall yearly offers of US$32.48 billion in
References: (n.d.). Retrieved from https://www.apple.com/supplier-responsibility/ Magee, D. (2011, July 21). competitors. Retrieved from [Online] 18th March 2015: http://www.ibtimes.com/apples-competitive-advantage-multiple-products-integrate-one-300605 Polovets, L. (2012, May 8 ). biggest competitors. Retrieved from [Online] on 20 March 2015: http://www.quora.com/Who-are-Apples-biggest-competitors-and-why