Marketing Kfc
1.0 Introduction
In 1939, Colonel Harland Sanders, the founder of KFC first gave the world of his most famous creation, Kentucky Fried Chicken (KFC), featuring the secret blend of 11 herbs and spices. Since then, millions of people the world over have come to love his one of a kind chicken, home style side dishes and hot and fresh biscuits.
Over many years, KFC has been spread and well known in almost every country around the world. The first outlet KFC Malaysia situated in the heart of the city, Kuala Lumpur since 1973 and has been served for more than 30 years old. From Malaysia to different states, 336 KFC outlets have been steadily set up today. Besides that, KFC has won several awards such as “Marketing Excellence Award for the Asia Pacific region in 1991, Grand prize in International Potato Championship organized by the U.S potato board and received the “Best specialty” prize for being most creative in marketing the potato products in1997.
KFC in Malaysia offer a wide range of meal for all ages and its selection has expanded over the years to include favorites such as popcorn chicken, Kentucky Nuggets, Cheezy Wedges etc. besides that, KFC also offer the individual meal, family meal, add on meal and chicky meal for the concerned of different age group. KFC served as the fast-food restaurant to preserve a tradition of giving customers tasty, juicy and crunchy chicken with a selection of home-styled side dishes and desserts to satisfy the customer’s need.
For beverage, aroma of hot Milo, coffee and tea are served; carbonate drinks, orange juice makes people refreshing on the hot sunny days. The Garden Salad is affordable, dedicated to young adults and seniors who were health conscious and nutritionally aware. With the great meal, healthy options, and friendly service environment in KFC, customer will definitely have a wonderful time enjoying their meal.
As we know that, society nowadays is very health
In 1939, Colonel Harland Sanders, the founder of KFC first gave the world of his most famous creation, Kentucky Fried Chicken (KFC), featuring the secret blend of 11 herbs and spices. Since then, millions of people the world over have come to love his one of a kind chicken, home style side dishes and hot and fresh biscuits.
Over many years, KFC has been spread and well known in almost every country around the world. The first outlet KFC Malaysia situated in the heart of the city, Kuala Lumpur since 1973 and has been served for more than 30 years old. From Malaysia to different states, 336 KFC outlets have been steadily set up today. Besides that, KFC has won several awards such as “Marketing Excellence Award for the Asia Pacific region in 1991, Grand prize in International Potato Championship organized by the U.S potato board and received the “Best specialty” prize for being most creative in marketing the potato products in1997.
KFC in Malaysia offer a wide range of meal for all ages and its selection has expanded over the years to include favorites such as popcorn chicken, Kentucky Nuggets, Cheezy Wedges etc. besides that, KFC also offer the individual meal, family meal, add on meal and chicky meal for the concerned of different age group. KFC served as the fast-food restaurant to preserve a tradition of giving customers tasty, juicy and crunchy chicken with a selection of home-styled side dishes and desserts to satisfy the customer’s need.
For beverage, aroma of hot Milo, coffee and tea are served; carbonate drinks, orange juice makes people refreshing on the hot sunny days. The Garden Salad is affordable, dedicated to young adults and seniors who were health conscious and nutritionally aware. With the great meal, healthy options, and friendly service environment in KFC, customer will definitely have a wonderful time enjoying their meal.
As we know that, society nowadays is very health
References: Principles of marketing, 10th edition, 2004, author - Philip Kotler & Gary Armstrong, publisher – Prentice Hall. Marketing, 7th edition 2002, Kerin,R, Berkowitz,E, Hartley, S & Rudelius