Strength
A Shariah compliant banking institution.
Wide variety of financial services offered to the customer.
Using Musharakah Mutanaqisah model that could be easily implemented for various financing purposes including home financing.
Weakness
A new bank that have a small customer base compared to other established banks.
Much of the banking operations are focused in Malaysia hence limited global penetration.
Musharakah Mutanaqisah was relatively new hence it is rather unknown to the public compared to Islamic finance such as BBA.
Opportunity
Have a high opportunity to increase and widen the customer base because of the strong growth of Islamic finance in Malaysia.
Growth in Internet banking will increase the opportunity of Nasru bank to increase their customer base.
Although Musharikah Mutanaqisah relatively new to the market but it started to gain popularity and with the right implementation, it will be a huge success.
Threat
Financial crisis such as bank run.
Nasru bank have a strong competitors from other established banks such as bank Islam, bank mualamat, cimb bank that offering Islamic banking.
The safety issue of online banking such as hacking and phishing.
4.6 problem statement
Bank Islam
For the home financing product, bank Islam offered two home financing products, which are Property Financing-i (Tawarruq) - Baiti Home Financing Property Financing-i (Tawarruq) – Wahdah Home Refinancing. The Shariah concept applicable for both financial products is Tawarruq. The issues facing both home financing products are the shariah concept itself that is tawarruq. Although it is widely used form of liquidity management instrument to date, Tawarruq is a debate issue among the scholars and there many issues surround it. Rohmatul,Fathia and Sarni (2011) described that Tawarruq nullifies the aims of Islamic Banking in many ways such as Tawarruq imitates the riba-based banks in offering financing hence it creates confusion between Islamic and