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Marketing Led of Turkish Airlines

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Marketing Led of Turkish Airlines
To: Adrian Edwards
From: Guler kaya
Date: 03 November 2011
Report title: The marketing plan of Turkish Airlines
1 Introduction / Terms of Reference
The report will be concluded with an overall summary of the company situation, market share and evaluation of its future marketing activities. The objective of this marketing plan is further developing Turkish airlines market share in 2010/11 period through marketing program and initiatives.
Savoir of the Turkish nation and motherland, founder of the Republic on 16 February 1925 guidance of the Great Leader Ataturk "Turkish Aeronautical Association" was founded under the name of the Turkish Aeronautical Association, the Great Turkish nation living with the material and moral support, embrace and love of aviation is an organization working for .Turkish Aeronautical Association, not political activity, not only is an organization working in areas related to aviation. The Authority technical and administrative matters, shall cooperate with the Air Force, Air Force will ask the opinion of the principle decisions before creating. Turkish Aeronautical Association, 5 August 1925 by the Council of Ministers was among the non-profit associations. The Authority is a member of the International Aeronautical Federation, Turkey, and Aeronautical Federation is the authority. The President and Cabinet, the spiritual guardians of the Turkish Aeronautical Association. The Agency 's headquarters in Ankara.
Turkish airlines celebrated 75th year in civil aviation in 2008, where they started with only 19 seat capacity, now making plans to be one of the major players of the global market. Turkish Airlines Inc., or Turk Hava Yollari A.O. (THY), is the flag carrier of Turkish air transportation. Its 70 aircraft comprise one of the youngest fleets in Europe. More than ten million passengers a year fly THY 's network of 100 destinations, three-quarters of them international.
THY was formed in 1933 as a domestic carrier. It built up an


References: Attitude Travel (2005) Turkey low cost no frills airlines: www.attitudetravel.com [Accessed 26 June 2005]. Buttle, F.B. (1996) Relationship Marketing Theory and Practice. London: Paul Chapma Cassani, B. and Kemp, K. (2003) go: An Airline Adventure. London: Time Warner Books. Turkish airline home page (1996-2011) http://www.turkishairlines.com/en-INT/corporate/contact_us/index.aspx
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