marketing local brand overseas
Marketing Local Brand Overseas
Executive summary
Importing a clove cigarettes from Indonesia to Russia might be a great idea for me , since the number of smokers in Russia is he 4th higher compare with another country around the world. It was also hard to find clove cigarettes outside Indonesia so that’s why I believe that the smokers in Russia will try to buy the clove cigarettes that made from Indonesia.
This report is based on the secondary sources. The sources that I found are from the Internet through government website. The materials that I found in the Internet are reliable and current.
The data collection methods of the research objectives are containing both qualitative and quantitative. Most of it are qualitative because, it contain of graph, table, and it was colorful.
The action that should be taken for my marketed are to take approval from both government in Indonesia and also Russia, which is really hard because of the different language. We need a big budget to start importing gudang garam cigarette to Russia because the location is kinda far.
Table of Contents
Executive summary…………………………………………………………………………………………2
Executive summary 2
Table of Contents 3
1.0 Introduction 4
2.0 Methods 6
3.0 Findings 7
4.0 Discussion 10
5.0 Conclusion 11
6.0 Reference list 11
1.0 Introduction
The objective on this research is for telling the readers about the local brand of Indonesia that will be marketed in either Brazil or Russia. We will also discuss about foreign market entry modes and PEST Analysis.
The local brand that I choose is Gudang Garam, which will be marketed in Russia. Gudang Garam is original Indonesian clove cigarette brand that was launched on 1979 in Kediri, East Java. Gait length in the clove industry is characterized by a number of achievements, among others, was ranked 2nd in the category rolled cigarettes "full flavor". Made from the leaves of high-quality tobacco and clove, Gudang
Executive summary
Importing a clove cigarettes from Indonesia to Russia might be a great idea for me , since the number of smokers in Russia is he 4th higher compare with another country around the world. It was also hard to find clove cigarettes outside Indonesia so that’s why I believe that the smokers in Russia will try to buy the clove cigarettes that made from Indonesia.
This report is based on the secondary sources. The sources that I found are from the Internet through government website. The materials that I found in the Internet are reliable and current.
The data collection methods of the research objectives are containing both qualitative and quantitative. Most of it are qualitative because, it contain of graph, table, and it was colorful.
The action that should be taken for my marketed are to take approval from both government in Indonesia and also Russia, which is really hard because of the different language. We need a big budget to start importing gudang garam cigarette to Russia because the location is kinda far.
Table of Contents
Executive summary…………………………………………………………………………………………2
Executive summary 2
Table of Contents 3
1.0 Introduction 4
2.0 Methods 6
3.0 Findings 7
4.0 Discussion 10
5.0 Conclusion 11
6.0 Reference list 11
1.0 Introduction
The objective on this research is for telling the readers about the local brand of Indonesia that will be marketed in either Brazil or Russia. We will also discuss about foreign market entry modes and PEST Analysis.
The local brand that I choose is Gudang Garam, which will be marketed in Russia. Gudang Garam is original Indonesian clove cigarette brand that was launched on 1979 in Kediri, East Java. Gait length in the clove industry is characterized by a number of achievements, among others, was ranked 2nd in the category rolled cigarettes "full flavor". Made from the leaves of high-quality tobacco and clove, Gudang