Marketing Management
COURSE OUTLINE
Academic Session : June 2013
Department : General Studies
Programme : Diploma in Electronic Engineering (Communication)
Course Code : AE301
Course Title : Communicative English 2
Semester : 3
Credit Hours : 2
Contact Hours : 30
Total Lecture Hours : 15
Prerequisite : AE101 Communicative English 1
Lecturer : Jennifer Binti Sukor @ John (jennifer@pmu.edu.my)
COURSE SYNOPSIS
COMMUNICATIVE ENGLISH 2 emphasises the skills needed to describe products and services as well as processes and procedures. It focuses on the skills to give and respond to instructions. The course will also enable students to make and reply to enquiries and complaints in their future workplace.
LEARNING OUTCOMES
1. NO | COURSE LEARNING OUTCOMES (CLO) | PLO | LEARNINGDOMAINS | 2. 1. | Describe products and services clearly and confidently. | PLO 1 | C1, A2 | 3. 2. | Present an oral presentation on processes and procedures using appropriate language devices and suitable visual aids. | PLO 3 | C3, A2 | 3. | 4. Listen and respond to enquiries using appropriate language. | PLO 3 | C3, A2 | 4. | 5. Make and respond to different types of complaints using appropriate language. | PLO 3 | C3, A2 |
PLO 1: Apply knowledge of mathematics, science and engineering fundamentals to well defined electrical and electronic engineering procedures and practices.
PLO 3: Communicate effectively with the engineering community and the society at large.
Legend:
Cognitive DomainC1: KnowledgeC2: ComprehensiveC3: ApplicationC4: AnalysisC5: SynthesisC6: Evaluation | Psychomotor DomainP1: ImitationP2: ManipulationP3: PrecisionP4: ArticulationP5: Naturalization | Affective DomainA1: Receiving PhenomenaA2: Responding to PhenomenaA3: ValuingA4: Organizing ValuesA5: Internalizing Values |
STUDENT LEARNING TIME (SLT)
NO | LEARNING AND TEACHING ACTIVITIES | SLT (HOURS) | 1. | Lecture | 15 | 2. | Practical | 30 |
Academic Session : June 2013
Department : General Studies
Programme : Diploma in Electronic Engineering (Communication)
Course Code : AE301
Course Title : Communicative English 2
Semester : 3
Credit Hours : 2
Contact Hours : 30
Total Lecture Hours : 15
Prerequisite : AE101 Communicative English 1
Lecturer : Jennifer Binti Sukor @ John (jennifer@pmu.edu.my)
COURSE SYNOPSIS
COMMUNICATIVE ENGLISH 2 emphasises the skills needed to describe products and services as well as processes and procedures. It focuses on the skills to give and respond to instructions. The course will also enable students to make and reply to enquiries and complaints in their future workplace.
LEARNING OUTCOMES
1. NO | COURSE LEARNING OUTCOMES (CLO) | PLO | LEARNINGDOMAINS | 2. 1. | Describe products and services clearly and confidently. | PLO 1 | C1, A2 | 3. 2. | Present an oral presentation on processes and procedures using appropriate language devices and suitable visual aids. | PLO 3 | C3, A2 | 3. | 4. Listen and respond to enquiries using appropriate language. | PLO 3 | C3, A2 | 4. | 5. Make and respond to different types of complaints using appropriate language. | PLO 3 | C3, A2 |
PLO 1: Apply knowledge of mathematics, science and engineering fundamentals to well defined electrical and electronic engineering procedures and practices.
PLO 3: Communicate effectively with the engineering community and the society at large.
Legend:
Cognitive DomainC1: KnowledgeC2: ComprehensiveC3: ApplicationC4: AnalysisC5: SynthesisC6: Evaluation | Psychomotor DomainP1: ImitationP2: ManipulationP3: PrecisionP4: ArticulationP5: Naturalization | Affective DomainA1: Receiving PhenomenaA2: Responding to PhenomenaA3: ValuingA4: Organizing ValuesA5: Internalizing Values |
STUDENT LEARNING TIME (SLT)
NO | LEARNING AND TEACHING ACTIVITIES | SLT (HOURS) | 1. | Lecture | 15 | 2. | Practical | 30 |
References: Abdullah, N.A, Mohd Nor, N.Z., Thee, C.S. , Foo, K.(2008) Communication Skills For The Workplace. Selangor: August Publishing Sdn Bhd. Friedenberg,J.,Lomperis,A., William Martin.,& Westerfield,K., (2003), Effective Practises in Workplace Language Training: Guidelines for Providers of Workplace English Language Training, Copywright Tesol Inc. Gurak, L.J and Lannon,J.M.(2009) Searless, G.J. (2008). Workplace Communications: The Basics. 4th Edition. Longman. Seiler, W. J. and Beall, M. L. (2005) Communication, Making Connections. Pearson Education Inc. Taylor, S. (2004) Model Business Letters, E-mails & Other Business Documents: Sixth Edition. Edinburgh: Pearson Longman