Marketing Management
COURSE TITLE : HOSPITALITY REVENUE MANAGEMENT
CODE : HH302
PRE-REQUISITE : None
CREDIT HOURS : 3 (Notional hours: 120)
YEAR : Year 3
LECTURER : Lee Choon Kin
SYNOPSIS
Revenue management is one of the essential core areas in sustainable hospitality business. Students learn about the different aspects of revenue management concepts and the application of revenue management skills to result-oriented strategies in the hospitality industry.
OBJECTIVES
This course has been designed to achieve the following objectives in hospitality business: • To understand the basic principles of revenue management. • To introduce the application of revenue management tools effectively. • To equip students with the ability to identify and exploit opportunities for revenue optimization.
LEARNING OUTCOMES
Upon the completion of this module, the student should be able to: • demonstrate an understanding the various aspects of revenue management; • identify the various revenue management tools to be applied in hospitality business decisions; • analyse and evaluate opportunities and alternatives in revenue management decisions; and, • demonstrate an awareness of the legal and ethical issues in hospitality revenue management.
MQF Learning Outcome Domains • Knowledge of discipline involved • Social skills and responsibilities • Values, attitudes and professionalism • Communication, leadership and team skills • Problem solving and scientific skills • Information management and lifelong learning skills • Managerial and entrepreneurial skills
UCSI University Graduate Attributes • Effective communication skills • Creative and critical thinking abilities • Ethical and civic responsibility • Knowledge of disciplines • Interpersonal skills • Lifelong learning • Engaged global citizen • Leadership • Entrepreneurship and management skills
|MAIN TOPICS
CODE : HH302
PRE-REQUISITE : None
CREDIT HOURS : 3 (Notional hours: 120)
YEAR : Year 3
LECTURER : Lee Choon Kin
SYNOPSIS
Revenue management is one of the essential core areas in sustainable hospitality business. Students learn about the different aspects of revenue management concepts and the application of revenue management skills to result-oriented strategies in the hospitality industry.
OBJECTIVES
This course has been designed to achieve the following objectives in hospitality business: • To understand the basic principles of revenue management. • To introduce the application of revenue management tools effectively. • To equip students with the ability to identify and exploit opportunities for revenue optimization.
LEARNING OUTCOMES
Upon the completion of this module, the student should be able to: • demonstrate an understanding the various aspects of revenue management; • identify the various revenue management tools to be applied in hospitality business decisions; • analyse and evaluate opportunities and alternatives in revenue management decisions; and, • demonstrate an awareness of the legal and ethical issues in hospitality revenue management.
MQF Learning Outcome Domains • Knowledge of discipline involved • Social skills and responsibilities • Values, attitudes and professionalism • Communication, leadership and team skills • Problem solving and scientific skills • Information management and lifelong learning skills • Managerial and entrepreneurial skills
UCSI University Graduate Attributes • Effective communication skills • Creative and critical thinking abilities • Ethical and civic responsibility • Knowledge of disciplines • Interpersonal skills • Lifelong learning • Engaged global citizen • Leadership • Entrepreneurship and management skills
|MAIN TOPICS
References: Kimberley A. Tranter, Trevor Stuart-Hill & Justin Parker (2008), Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, 1st edn, Prentice Hall, Upper Saddle River Kalyan T Ian Yeoman & Una MaMahon-Beattle (2004), Revenue Management and Pricing, Cengage Learning EMEA Higher Education Robert G Stephen Rushmore & Eric Baum (2001), Hotels and Motels: Valuations and Market Studies, Appraisal Institute ASSESSMENT STRATEGY