Marketing Management

1. Introduction
1.1 Rationale of the study

* It illustrates a study on business through social networking websites in today’s era of globalization. * This report will help us to acquire information about various social networking websites and their uses in business. This information will improve our knowledge, which will positively impact our learning experience. * This report provides us the opportunity to exchange ideas with our classmates and faculty. * It is necessary to stay connected with current affairs. By doing this report we get the opportunity to explore the areas of business in social sites and bring the new information into our report.
1.2 Objective of the study

1.4.1. Broad/ General: * The major objective of this report is doing a study on “ Business through Social Networking Websites” 1.4.2. Short/ Specific: * To know about the social networking websites. * To identify the uses of social networking sites in Business. * To identify the effects of using social networking sites in Business. * To find out the benefits and problems of business trough social networking sites. * Recommend solutions of those problems and new ways to improve business through social networking sites.

1.3 Methodology of the study

1.3.1. Type of research: It is a descriptive research by nature. 1.3.2. Sources of Data: The sources of data in this report are all Secondary Sources. 1.3.3. Data collection procedure: Related Websites, journals, articles 1.4 Scope of the study

This report has been asked for the study of doing business through social networking websites. While investigating the pattern of business through social networking websites, it is very important to know about the social networking websites, other relevant facts that can influence