Marketing Management 2012 Exam
| | | | | Marketing Tourism and Hospitality Faculty of Business, Economics and Law | | Marketing Management/MKT5MMA | | Subject Learning GuideSemester 12013Bundoora Subject Coordinator: Associate Prof Clare D’SouzaInstance Coordinator:Professor Gillian Sullivan-Mort | | ENQUIRIESDr. Clare D’SouzaAssociate ProfessorLa Trobe UniversityVictoria 3083 | T 03 9479 1232F 03 94791549 E cdsouza@latrobe.edu.au |
Table of Contents Subject Details 4 Learning Activity Details 10 Academic Language and Learning Unit (ALLU) 17 Learning Management System (LMS) 17 Library 17 Student Support Services 18 Resources - Faculty/School/Discipline-specific information 18 Learning Summary 18 Policies, Procedures and Guidelines 19 Academic Integrity 19 Special Consideration 19 Extensions, Late Submissions and Penalties 19 Rules - Faculty/School/Discipline-specific information 19 Library 22 LIBRARY RESOURCES 22
Subject Details GENERAL DETAILS | Subject Code: | MKT5MMA | Subject Title: | Marketing Management | Teaching Period: | Semester | Location(s): | Melbourne | Credit Points: | 15 | Mode: | Face to Face | Level: | Post Graduate |
ENROLMENT REQUIREMENTS | Prerequisites: | Admission into LMMM or enrolled in a postgraduate course | Co-requisites: | Nil | Assumed Skills & Knowledge: | Advanced communication skills | Special Study Requirements: | Reading recommended articles |
(Repeat last three rows if SLG is for more than one instance or delete last three rows if there is no instance. Please delete this instruction) STAFF CONTACTS | Subject Coordinator: | Associate Professor Clare D’Souza | Email: | cdsouza@latrobe.edu.au | Tel: | 03-94791232 | Location: | 318 Donald White Building, La Trobe University, Bundoora | Instance Coordinator: | Professor Gillian Sullivan-Mort | Email: | g.sullivan-mort@latrobe.edu.au | Tel: | 03-94791318 | Location: | 313 Donald White Building,
Table of Contents Subject Details 4 Learning Activity Details 10 Academic Language and Learning Unit (ALLU) 17 Learning Management System (LMS) 17 Library 17 Student Support Services 18 Resources - Faculty/School/Discipline-specific information 18 Learning Summary 18 Policies, Procedures and Guidelines 19 Academic Integrity 19 Special Consideration 19 Extensions, Late Submissions and Penalties 19 Rules - Faculty/School/Discipline-specific information 19 Library 22 LIBRARY RESOURCES 22
Subject Details GENERAL DETAILS | Subject Code: | MKT5MMA | Subject Title: | Marketing Management | Teaching Period: | Semester | Location(s): | Melbourne | Credit Points: | 15 | Mode: | Face to Face | Level: | Post Graduate |
ENROLMENT REQUIREMENTS | Prerequisites: | Admission into LMMM or enrolled in a postgraduate course | Co-requisites: | Nil | Assumed Skills & Knowledge: | Advanced communication skills | Special Study Requirements: | Reading recommended articles |
(Repeat last three rows if SLG is for more than one instance or delete last three rows if there is no instance. Please delete this instruction) STAFF CONTACTS | Subject Coordinator: | Associate Professor Clare D’Souza | Email: | cdsouza@latrobe.edu.au | Tel: | 03-94791232 | Location: | 318 Donald White Building, La Trobe University, Bundoora | Instance Coordinator: | Professor Gillian Sullivan-Mort | Email: | g.sullivan-mort@latrobe.edu.au | Tel: | 03-94791318 | Location: | 313 Donald White Building,