marketing management
Multiple Choices:
1. It is a concept where goods are produced without taking into consideration the choices or tastes of customers.
b. Production concept
2. It involves individuals who buys products or services for personal use and not for manufacture or resale.
d. Consumer
3. It is the groups of people who interact formally or informally influencing each other‟s attitudes& behavior.
c. Reference groups
4. The concept of the product that passes through various changes in its total life known as:
a. Product life cycle
5. It refers to unique set of brand associations that brand strategist aspires to create or maintain:
c. Brand identity
6. It involves a pricing strategy that charges customers different prices for the same product or service. b. Price discrimination
7. It refers to an arrangement where another company through its own marketing channel sells the products of one producers.
d. Strategic channel alliance
8. It involves facility consisting of the means & equipments necessary for the movement of passengers of goods.
c. Transportation
9. The advertising which is used to inform consumers about a new product or feature & to build primary demands is known as:
b. Informative advertising
10. An art that predicts the likelihood of economic activity on the basis of certain assumptions:
b. Sales forecasting
Part Two:
1. Define Marketing Mix.
Marketing mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perceptions favourably towards its products or services so that the consumer and the organizational objectives are obtained. Prof. Neil H. Borden first used the term “marketing mix” in 1949 to include in the marketing process factors such as distribution, advertising, personal selling and pricing. Its generally accepted as the use of the ‘four P’s’ describing the strategic position of a product in the market
1. It is a concept where goods are produced without taking into consideration the choices or tastes of customers.
b. Production concept
2. It involves individuals who buys products or services for personal use and not for manufacture or resale.
d. Consumer
3. It is the groups of people who interact formally or informally influencing each other‟s attitudes& behavior.
c. Reference groups
4. The concept of the product that passes through various changes in its total life known as:
a. Product life cycle
5. It refers to unique set of brand associations that brand strategist aspires to create or maintain:
c. Brand identity
6. It involves a pricing strategy that charges customers different prices for the same product or service. b. Price discrimination
7. It refers to an arrangement where another company through its own marketing channel sells the products of one producers.
d. Strategic channel alliance
8. It involves facility consisting of the means & equipments necessary for the movement of passengers of goods.
c. Transportation
9. The advertising which is used to inform consumers about a new product or feature & to build primary demands is known as:
b. Informative advertising
10. An art that predicts the likelihood of economic activity on the basis of certain assumptions:
b. Sales forecasting
Part Two:
1. Define Marketing Mix.
Marketing mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perceptions favourably towards its products or services so that the consumer and the organizational objectives are obtained. Prof. Neil H. Borden first used the term “marketing mix” in 1949 to include in the marketing process factors such as distribution, advertising, personal selling and pricing. Its generally accepted as the use of the ‘four P’s’ describing the strategic position of a product in the market