marketing management
OPEN UNIVERSITY MALAYSIA FACULTY OF BUSINESS MANAGEMENT
BMMK 5103
MARKETING MANAGEMENT
Fathimath Numa Rasheed
S1309011905
A041562
7910571
fanura@gmail.com
Hamid Sodique
Villa College
ACKNOWLEDGEMENT
I would like to extend my sincere gratitude to Mr. Hamid Sodique who lectured this module, for the continuous support and all the advice and thoughts that have been given.
I would also be thankful to the assistance that has been given by the owner of Fast Fix Mobile Technology Service Mr. Ibrahim Hussain.
Finally I would like to thank my family, friends and other individuals who have helped in various ways with help and guidance.
Contents
EXECUTIVE SUMMARY
This is a proposed business plan for Fast Fix Company ( Fast Fix) which will be entering the market of Smart Mobiles to meet the increasing demand for smart phones. Fast Fix already provides repair and maintenance service of mobile phones, installation of software’s and application and sells normal mobile phones.
In order to formulate this report I have conducted situational analysis where SWOT analysis is conducted. A brief introduction to the company’s competitors is given with the limited information available. The analysis of the environment, competitors and market explains the factors why this business will become successful.
The main competitive advantage the company is seeking to achieve while entering this market is to attract the working population and youth of the community by offering them to get latest smart phones at a reasonable price on installment basis. This is a service that the competitors of the company do not offer directly. This will attract a lot of customers as smart phones become affordable quite easily.
In order to make customers aware that Fast Fix is entering to this market proper promotional measures have to be taken. I have highlighted that
BMMK 5103
MARKETING MANAGEMENT
Fathimath Numa Rasheed
S1309011905
A041562
7910571
fanura@gmail.com
Hamid Sodique
Villa College
ACKNOWLEDGEMENT
I would like to extend my sincere gratitude to Mr. Hamid Sodique who lectured this module, for the continuous support and all the advice and thoughts that have been given.
I would also be thankful to the assistance that has been given by the owner of Fast Fix Mobile Technology Service Mr. Ibrahim Hussain.
Finally I would like to thank my family, friends and other individuals who have helped in various ways with help and guidance.
Contents
EXECUTIVE SUMMARY
This is a proposed business plan for Fast Fix Company ( Fast Fix) which will be entering the market of Smart Mobiles to meet the increasing demand for smart phones. Fast Fix already provides repair and maintenance service of mobile phones, installation of software’s and application and sells normal mobile phones.
In order to formulate this report I have conducted situational analysis where SWOT analysis is conducted. A brief introduction to the company’s competitors is given with the limited information available. The analysis of the environment, competitors and market explains the factors why this business will become successful.
The main competitive advantage the company is seeking to achieve while entering this market is to attract the working population and youth of the community by offering them to get latest smart phones at a reasonable price on installment basis. This is a service that the competitors of the company do not offer directly. This will attract a lot of customers as smart phones become affordable quite easily.
In order to make customers aware that Fast Fix is entering to this market proper promotional measures have to be taken. I have highlighted that
Bibliography: eLL Mobile. (2013, july 3). Retrieved July 3, 2013, from eLL Mobile: http://www.ellmobile.com/page/about Ibrahim, H. (2013, March 2013). (F. N. Rasheed, Interviewer) Ibrahim, H. (2013, March). (F. N. Rasheed, Interviewer) Kotler. (2006). Principles of Marketing. 11th Edition.