Marketing Management 552 Final Exam
Sample Final Exam – Marketing Management – Semester, Year
Name _____________________ Social Security # ________________
Please read all questions carefully. You have three hours to complete this exam so please take your time and double check all your answers once you are finished. Make sure your name and social security number are on both the exam form and the answer sheet (scantron).
Caution: This is only a sample exam. It is intended only as a guide to the style of the final exam. The questions on the actual exam are going to be different. Solving this exam is not enough to prepare for the final exam. You must read the book chapters and lecture notes. Also, this exam contains only 20 questions. The final exam will have 50 questions.
1. The life cycle below is most likely a _____________
a. High learning product b. Low learning product c. Fashion product d. Fad Product e. Rotating Pattern product
[pic]
2. Dallas-based Dean Foods is one of the leading food and beverage companies in the United States. Its __________ includes soy products, coffee creamers, dips and dressing, pickles, sauce, ice cream, yogurt, sour cream and cottage cheese. Its fresh milk and cream __________ includes regular and flavored milks, lactose-free milk, buttermilk, and half and half.
A) product tangibility; product unit B) product mix; product unit C) product line; product mix D) product unit; product tangibility E) product mix; product line
3. Among consumer goods, advertising and wide distribution are especially important for: A) durable goods. B) unsought goods. C) nondurable goods. D) production goods. E) semidurable goods.
4. The Upjohn Company first targeted men for its Rogaine topical solution, a prescription drug to restore hair growth, but later marketed this product to women. This is an example of which strategy? A) Finding new users B) Creating new use situations C)
Name _____________________ Social Security # ________________
Please read all questions carefully. You have three hours to complete this exam so please take your time and double check all your answers once you are finished. Make sure your name and social security number are on both the exam form and the answer sheet (scantron).
Caution: This is only a sample exam. It is intended only as a guide to the style of the final exam. The questions on the actual exam are going to be different. Solving this exam is not enough to prepare for the final exam. You must read the book chapters and lecture notes. Also, this exam contains only 20 questions. The final exam will have 50 questions.
1. The life cycle below is most likely a _____________
a. High learning product b. Low learning product c. Fashion product d. Fad Product e. Rotating Pattern product
[pic]
2. Dallas-based Dean Foods is one of the leading food and beverage companies in the United States. Its __________ includes soy products, coffee creamers, dips and dressing, pickles, sauce, ice cream, yogurt, sour cream and cottage cheese. Its fresh milk and cream __________ includes regular and flavored milks, lactose-free milk, buttermilk, and half and half.
A) product tangibility; product unit B) product mix; product unit C) product line; product mix D) product unit; product tangibility E) product mix; product line
3. Among consumer goods, advertising and wide distribution are especially important for: A) durable goods. B) unsought goods. C) nondurable goods. D) production goods. E) semidurable goods.
4. The Upjohn Company first targeted men for its Rogaine topical solution, a prescription drug to restore hair growth, but later marketed this product to women. This is an example of which strategy? A) Finding new users B) Creating new use situations C)