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Marketers
Maria Abbas - 9088
Mariam Haleem - 8775
Khurram Zakaria - 8870
Suleman Ahmed Ali - 8754
Date of Submission:
April 19, 2009
Course Supervisor:
Dr. Munzir Ishaque
Report Topic:
Marketing Plan for
CleanWell Hand Sanitizer
Program:
MBA-Executive
CleanWell Hand Sanitizer - Zero germs – instantly!! LETTER OF AUTHORIZATION
Students of Principles of Marketing
Institute of Business Management
Dear Readers:
We have been authorized to conduct an elaborate study on the Marketing Plan of any product, by the Management of Institute of Business Management and the course instructor of Principles of Marketing, Dr. Munzir Ishaque. The enclosed plan contains thorough Marketing Plan and its associated required elements.
Emphasis will be to evaluate as much material as possible to familiarize ourselves as well as the readers with the overall planning activities, when marketing any product.
I hope that this report will serve the requirement of being a complete set of information to develop any marketing plan.
Yours sincerely,
Maria Abbas
Mariam Haleem
Muhammad Khurram Zakaria
Suleman Ahmed Ali LETTER OF TRANSMITTAL
April 19, 2009
Dr. Munzir Ishaque
Course Instructor
Principles of Marketing
Institute of Business Management
Dear Sir:
Here is the marketing plan of CleanWell Hand Sanitizer that you have assigned and authorized us is now ready for your perusal.
This plan gives the details about the nature of the business, missions and objectives, effects on industry analysis, controls, marketing strategies, assessment of objective and issues, comparison of different brands of hand sanitizer and budgets with financial analysis.
If you require any further clarification or have any queries, it would be brilliant of us to answer your questions and facilitate your understanding on the plan.
Yours sincerely,
Maria Abbas
Mariam Haleem
Muhammad